It’s been nearly a 12 months since ChatGPT launched publicly.
Since then, we’ve seen AI used for all types of social media duties. Whether or not it’s writing content material, designing pictures, responding to feedback, or sending DMs.
The issue is most AI instruments aren’t constructed for social media. They’re normal chat-based instruments designed for use anyplace. Which suggests these instruments don’t perceive the nuances of social.
However at present, that modifications.
We’ve spent nearly a 12 months working laborious on Buffer’s AI Assistant to revamp it for social. From at present, it is aware of what social community you’re on, who your viewers is, and what tone of voice you’d like.
Buffer’s AI Assistant isn’t just sensible. It’s social media sensible.
5 enhancements we’ve made to Buffer’s AI
In the end, we needed our AI Assistant to carry out higher on social media.
So, we interviewed dozens of Buffer customers, asking precisely what they needed to realize on social. Nearly all of them responded with three requests.
- Assist me enhance my engagement
- Assist me develop my following
- Assist me save time
With these three objectives in thoughts, we’ve redesigned the AI Assistant from the bottom up.
1) Composer-ready
Nearly all the Buffer AI Assistant customers we spoke to stated it helped them save time.
See, AI will help you repurpose nice content material you’ve already written, shorten the size of a publish, and even rewrite a publish for a brand new viewers. This can be a large time-saver.
However, Buffer’s AI Assistant wasn’t simply accessible to customers — being solely obtainable in Concepts.
So, we’ve modified that.
Now, the AI Assistant is offered proper the place you want it: within the composer.
2) It’s social media sensible
With the AI Assistant within the composer, it’s not solely is it obtainable proper if you’re posting, nevertheless it’s additionally in a position to inform which channel you’re planning on posting to.
Utilizing this data, we have educated the AI to customise its recommendations primarily based on the social community.
It is aware of the character restrict for every channel, which means you’ll by no means find yourself with a publish that is too lengthy.
Nevertheless it additionally understands what kind of language performs greatest on every platform, crafting extra formal posts for LinkedIn, shorter updates for TikTok, and longer, extra private posts for Fb.
3) Tweak your tone
To get the likes, clicks, and impressions you deserve, you’ll want to put in writing posts that resonate together with your viewers.
For a few of you, that’ll imply writing in an off-the-cuff, enjoyable type. For others, which may imply writing in a extra skilled method.
Many loyal AI Assistant customers shared that Buffer’s recommendations had been too pleasant and superficial.
So, we’ve added two additional choices to tweak your tone. Make it extra informal, or extra make it extra formal.
4) Describe your viewers
One of many foremost points with utilizing AI for content material creation is that it doesn’t perceive your viewers.
Each good author is aware of that to craft nice content material, you’ll want to write in a mode that appeals to your viewers. It’s pretty jarring studying unimaginative, formal copy whereas looking your espresso store’s Instagram. And it’s disconcerting if you see your lawyer publish Fb updates suffering from emojis.
Luckily, Buffer’s AI Assistant is aware of this. When writing your immediate, you’re now inspired to share details about your audience.
Doing so will prime the AI to put in writing content material that is designed on your viewers.
5) Limitless credit
This replace was a no brainer.
Beforehand, using Buffer’s AI Assistant was restricted by credit. Free customers acquired 50 credit, and paying customers acquired as much as 3,000.
Immediately, we’ve eliminated all the bounds, which means you should use the AI Assistant as a lot as you need.
4 lesser-known Buffer’s AI Assistant use instances
Let’s discover among the lesser-known use instances for Buffer’s AI:
- Crafting publish drafts: Have a imprecise concept? Buffer’s AI Assistant will help rework preliminary ideas into full-fledged posts.
- Creating fascinating captions: A picture might converse a thousand phrases, however an ideal caption can amplify its influence. Buffer’s AI Assistant can create this caption immediately, with only a brief immediate.
- Textual content overlays for TikTok: Elevate your TikTok movies with textual content overlays. Whether or not it is a catchy phrase or a necessary piece of knowledge, Buffer’s AI will help.
- Hashtag era: With hashtags taking part in a vital position in discoverability, the AI Assistant can recommend trending and related tags, making your posts extra seen to a wider viewers.
Oh, and there is another factor…
Fancy a problem?
To rejoice the launch of the brand new AI Assistant, you’re invited to hitch Buffer’s AI Accelerator, a curated 2-week progress problem that is in contrast to some other.
The aim is straightforward: 2x your progress in simply 2 weeks.
We’ll provide help to get there in our expertly designed two-week course. Members obtain:
- Tailor-made AI coaching: Study to wield AI for high-reach posts, good on your viewers.
- Day by day progress hacks: Obtain actionable ideas each day designed to raise your social technique.
- Group & collaboration: Have interaction with fellow contributors in our Discord group, sharing triumphs and insights.
- Recognition: We’ll function the highest performers on our weblog, social and our e-newsletter (seen by 100,000 readers).
Oh, and entry is 100% free. Be a part of the AI Accelerator at present →
