Introducing our new model identification I Traackr

Right now, we’re introducing the brand new Traackr model identification and we’re past excited to share it with you!

The change comes as we method our tenth 12 months in enterprise. Suffice it to say, influencer advertising has come a good distance during the last decade and so has Traackr. Our prospects have developed, our expertise has matured, and the observe of influencer advertising has skilled super development. In some ways, Traackr had outgrown our earlier visible identification and wanted a refresh. Listed below are a couple of of our prime causes for introducing a brand new model identification now:

• Strengthen Our Model Consciousness: Our earlier emblem was impressed extra by our identify (that’s Traackr with two a’s and no e) than by our underlying mission. We wished our new emblem to replicate our objective, which is to be one of the best expertise companion for purpose-driven manufacturers who see influencer collaboration as a pathway to humanizing advertising and require data-driven insights to get there.
• Harmonize with Our Merchandise: Our product has dramatically developed over the previous couple of years in each performance and product design–and we just lately launched a brand new providing! Throughout this time, our model identification didn’t change and we determined it was time to carry the 2 parts again into concord.
• Set up a Framework for our Model Identification: Over the previous couple of years, we’ve experimented with many various kinds and whereas we’re pleased with every asset we’ve created, our identification lacked a cohesive spirit. With the brand new Traackr model identification, we’ve got a framework for shifting ahead.

We had the pleasure of engaged on this undertaking with Felice Della Gatta, a gifted model strategist, who guided us by the method of articulating our imaginative and prescient after which managed to show that imaginative and prescient into actuality. As with all the pieces in a fast-growing firm, we have been juggling this undertaking alongside mission important initiatives, with our crew and Felice touring throughout extra time zones than we care to depend. And but, this course of was a ton of enjoyable and we’re thrilled with the consequence.

The rollout begins in the present day with our new web site and can proceed within the coming months. Tell us what you assume!  
Psst! Two weeks in the past we introduced much more thrilling information — test it out for those who missed it!