What do nude pickleball gamers and nosy lavatory neighbors should do with managing diabetes?
Intuity Medical, Inc., a medical know-how firm with the mission to simplify diabetes administration, and inventive and media company of report, Cutwater, with workplaces in San Francisco and New York Metropolis, have collaborated collectively to launch an all-new model platform and nationwide marketing campaign.
The model platform, “You’re Good to Pogo”, brings to life a greater different for staying on high of your glucose ranges, anyplace you select. Many individuals can really feel self-conscious about checking their blood sugar ranges if there are others round, so that they unnecessarily excuse themselves from the second, simply to check in probably the most uncomfortable locations. Now, they’ll discreetly take a look at on-the-go with the push of a button – due to Intuity Medical’s signature innovation, the POGO Automated®.
The marketing campaign is pushed by two spots and marks the primary vital advertising and marketing push for the POGO Automated. “Pickleball” units up a mockumentary interview with those that would really feel probably the most uncomfortable carrying a glucose sensor, or something, on their our bodies – a pair of naturist pickleballers.
“Pickleball” (0:30): YouTube Hyperlink
“Pickleball” (0:06): YouTube Hyperlink
“Rest room” is one other mockumentary with somebody who was spending a lot time testing in cramped lavatory stalls, they needed to begin making some adjustments. The items had been directed by Hank Perlman of award-winning manufacturing firm Hungry Man, who led editorial as effectively. The VFX, coloration, and blend was spearheaded by Brickyard VFX, Royal Muster, and Lime Studios respectively.
“Rest room” (0:30): YouTube Hyperlink
“Rest room” (0:06): YouTube Hyperlink
The work follows Intuity Medical appointing Cutwater the artistic and media company of report title. The enterprise was received earlier this yr after a complete evaluation. “The POGO Automated isn’t a typical blood glucose monitor, so the marketing campaign work shouldn’t be typical both”, explains Cutwater Founder and CCO Chuck McBride. “And by utilizing the title in a intelligent approach, we’re assured they received’t confuse POGO Automated with every other model.”
Intuity Medical Vice President of Advertising, Dave Yamauchi, provides, “One in ten persons are identified with diabetes, and the conversations round this group don’t focus sufficient on the selection of discretion. Intuity Medical is dedicated to supporting these with and managing diabetes. The POGO Automated’s One-Step™ profit is a less complicated different to conventional Blood Glucose Monitoring and noticeable Steady Glucose Monitoring units. We chosen Cutwater as our company of report because the management workforce shared the identical ardour of reinforcing our ongoing mission and product differentiation inside our advertising and marketing efforts. Because the all-in-one providing doesn’t match squarely inside glucose monitoring conventions, the path needed to be distinctive and problem these norms.”
The media technique boasts a strong purchase throughout nationwide digital, social, show, and search platforms. Companions embody main names, resembling YouTube, Hulu, Paramount+, ESPN, and Peacock. The content material might be supported by an influencer program together with branded supplies for healthcare suppliers and professionals. In response to Cutwater Head of Media and Communications Lizzy Ryan, “We’re taking a full funnel method from consciousness to training to conversion. Our targets are folks with diabetes, caregivers researching accessible administration plans, in addition to the healthcare suppliers who deal with them. The belongings will stay all through paid, owned, and earned channels, and I’m desirous to see the short-term and long-term affect.”
Go to GoodtoPogo.com to get your arms on a POGO Automated and study extra in regards to the monitor that’s altering diabetes administration.
Credit:
Consumer: Intuity Medical
VP of Advertising: Dave Yamauchi
Advertising Advisor: Tamara Bayne
Senior Director IT: Praveen Chopra
Advertising Supervisor: Bridgett Marion
Director of Buyer Expertise: Kim Panos
Company: Cutwater
Founder & Chief Artistic Officer: Chuck McBride
Principal & President: Christian Hughes
Artistic Director: Amy Su
Copywriter: Mike Ennen
Senior Artwork Director: Alexandra Ebright
Senior Designer: Patrick Nelson
Artwork Director: Emma Shepler
Govt Producer: Doug Stivers
Strategist: Uma Mantravadi
Director of Artistic Technique & Head of Social: Viktor Torbjörnsen
Director of Social: Justin Juul
Social Media Advertising Supervisor: Juliana Rios
Head of Media & Communication: Lizzy Ryan
Head of Paid Social: Joseph Gudino
Media Strategist: Gavin Faucette
Group Account Director: Matt Allen
Account Director: Grace Fiset
Account Govt: Justin Koerner
Venture Supervisor: Ana Elejalde
Manufacturing: Hungry Man
Director: Hank Perlman
Govt Producer / Managing Accomplice: Caleb Dewart
Head of Manufacturing: Franchesca McDowell
Producer: Matt O’Shea
Director of Images: Adam Beckman
Manufacturing Designer: Latisha Duarte
Editorial: Hungry Man
Editor: Mike Feldman
Submit / VFX: Brickyard VFX
Lead VFX: Sean McLean
VFX: Brody McLean
Producer: Ellen Schmitt
Submit / Colour: Royal Muster
Govt Producer: Thatcher Peterson
Colorist: Gregory Reese
Submit / Combine: Lime Studios
Mixer: Tom Paolantonio
Social Media:
Fb: @cutwater
Twitter: @CutwaterAgency
Instagram: @cutwateragency
LinkedIn: Cutwater
Fb: POGO Automated
Twitter: @POGOAutomatic
Instagram: @pogoautomatic
LinkedIn: Intuity Medical, Inc.
About Cutwater:
Cutwater is an impartial artistic and media company with workplaces in San Francisco and New York Metropolis. Headed by promoting thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the company prides itself on constructing distinctive campaigns for challenger and legacy manufacturers alike. These have included the likes of Hartz, Russell Stover, Brawny, Jeep, Ray-Ban, and extra. https://www.cutwateragency.com/
About Intuity Medical, Inc.:
Intuity Medical, Inc. is a commercial-stage medical know-how firm centered on creating progressive options to enhance the well being and high quality of life of individuals with diabetes. Headquartered in Fremont, California, the corporate strives to simplify diabetes administration and was based with the mission of constructing life with diabetes simpler. Intuity Medical’s POGO Automated® Blood Glucose Monitoring System is the one FDA-cleared computerized blood glucose monitoring system that lances and collects blood in only one step with 10-test cartridge know-how, ending the necessity to individually load lancets and take a look at strips (as required by different blood glucose meters). POGO Automated delivers a a lot simplified and discreet blood glucose testing expertise that’s much less disruptive to the on a regular basis lives of individuals with diabetes. To study extra, please go to GoodtoPogo.com
