Including a little bit of motion into an electronic mail can carry the message to life and elevate your electronic mail advertising. As these 5 manufacturers have proven us, GIF hero picture designs wow the recipient into testing what an electronic mail has to supply.
However there are another methods a GIF can improve an electronic mail. On this publish, we’ll cowl some completely different makes use of for animated GIFs in electronic mail and how one can implement them in your subsequent electronic mail marketing campaign.
Dimension for GIFs in E-mail
It’s essential to contemplate the sorts of photographs you utilize in an electronic mail, in addition to the general weight of an electronic mail’s HTML and its loading velocity. A slower load time might imply decrease engagement out of your subscribers.
There isn’t a hard-and-fast rule on the utmost measurement of a GIF in electronic mail, however the increased the file measurement, the longer it would take to load. Aiming for below 200kb is an effective rule of thumb.
With most readers receiving electronic mail on their smartphones, you need to contemplate loading time on cell networks (though many readers are capable of join cell gadgets to WiFi). In case your readership is especially desktop, why not check out some larger GIFs to see how they do?
Nike despatched a marketing campaign with a 2.7mb GIF:
E-mail on Acid’s Marketing campaign Precheck contains an picture optimization function that means that you can see in case your photographs are too heavy. It additionally allows you to optimize the picture with one click on, then host it or obtain it to incorporate it in your electronic mail.
What About Outlook?
Now that it’s solely older Outlook purchasers that don’t assist GIFs, it’s price exploring some extra choices for animating photographs all through an electronic mail. When you’ve got a variety of subscribers utilizing older Outlook purchasers, take a look at this helpful hack to point out a particular static picture to those purchasers.
Methods to Use an Animated GIF in E-mail
Animated GIFs aren’t only for hero photographs anymore. Try these completely different strategies for utilizing GIFs in your campaigns.
Encouraging a Recipient to Scroll
Including an arrow or character beckoning a consumer to hold on scrolling is nice for longer emails, or to attract consideration to a particular module.
Carry Life to Static Photos
Followers of the Harry Potter movies and books have most likely imagined including real-life motion to pictures.
These animated photographs might have many functions, from e-commerce to leisure. For instance, you possibly can experiment with including a refined spinning motion to a mannequin carrying the clothes you might be promoting. This may give the e-mail recipient a bit extra info and a full 360º view of the product, growing the possibility of a click on.
Enjoyable Typography
Including transferring textual content to photographs is a cool manner so as to add a signature or attention-grabbing ingredient to a message. For those who use this system, you’ll want to embrace a separate static picture or embrace all of the textual content within the first body to accommodate older Outlook purchasers. Additionally, don’t overlook to incorporate descriptive alt textual content.
Try the code for this “Thank You!” message, together with a fallback static picture.
Transferring Backgrounds
Utilizing background picture fixes to cowl as many electronic mail purchasers as attainable, you possibly can embrace an animated GIF rather than a static picture so as to add some motion behind your content material. The fallback for these photographs is identical as a traditional GIF, so solely the primary body will present if the e-mail shopper doesn’t assist animated GIFs.
View the total electronic mail on-line.
Calls-to-Motion
By including a small little bit of motion or encouragement to a CTA (an important a part of your electronic mail), you possibly can draw consideration to an motion you desire to the recipient to make.
Discover the code for this button on codepen.
Cinemagraphs
Including motion to an in any other case static picture could make a photograph extra participating and efficient. Utilizing such a picture provides a little bit of intrigue into an electronic mail (“Did that simply transfer?”) by including refined motion. This method can improve the studying time and encourage readers to scroll on to see extra.
Emphasize Your Model Type or Voice
Don’t overlook you too can use GIFs so as to add some character to an in any other case formal electronic mail or use it to reinforce your model model and voice.
Inventive Increase, a global graphic design weblog, has a set of eyes that observe you round their web site. They create this enjoyable approach into their electronic mail, as nicely, by putting it subtly inside the footer.
Pizza Specific makes use of dough ball characters that seem all through their youngsters’ menu, firm web site and social media channels. So, bringing these characters into their electronic mail is a good way to reinforce the model.
How Do You Use GIFs in E-mail?
As we’ve seen in these examples, together with extra motion in your electronic mail can encourage longer studying time, spotlight essential areas of your electronic mail, or improve your branding.
How do you utilize GIFs in your emails? Share with us within the feedback part beneath!
Creator: Jay Oram
Jay Oram is a part of the design and code options group on the electronic mail specialist company, ActionRocket. In his position at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
Creator: Jay Oram
Jay Oram is a part of the design and code options group on the electronic mail specialist company, ActionRocket. In his position at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
