The UK’s IPA company commerce physique is devoting the week to selling the efficacy of promoting – VCCP has already gained its Effectiveness Awards Grand Prix for its work for Cadburys over 4 years – and now it’s introduced its different winners. together with adam&eveDDB as Effectiveness Firm of the Yr and OMD Group as Community of the Yr.
Different particular prizes had been:
The Channon Prize for Greatest New Studying
Tesco by BBH and Mediacom – From serving buyers to serving the nation
Greatest B2B
Pergraphica, Mondi by True – From pushing paper to pulling on heartstrings
Greatest Demonstration of Objective (for-profit)
Cadbury, Mondelez by VCCP – Cadbury – “There’s a glass & a half in everybody” How intrinsic function can remodel a model’s fortunes
Greatest Demonstration of Objective (not-for-profit)
SickKids Basis by Cossette – Delivering transformational progress. SickKids versus the best challenges in little one well being
Greatest Small Price range
Sandy Hook Promise by BBDO NY – Again-to-school necessities
The President’s Prize for Behavioural Change
ITV and VegPower by adam&eveDDB – “Eat them to defeat them” by ITV and VegPower: How an enormous, foolish concept solved an enormous, major problem
The Broadbent Prize for Greatest Dedication to Effectiveness
McDonald’s (Leo Burnett)
All very estimable little doubt (though one may doubt that ITV and VegPower have truly solved a “huge, major problem” like getting youngsters to eat greens) however, trying down this listing, it’s laborious to see an awesome advert anyplace other than BBDO’s ‘Sandy Hook Promise.’
Objective, after all, has taken over the advert world (as, clearly, has digital) and it’s laborious now to win a gong for something that doesn’t purport to make the world a greater place. These awards go to lengthy and really detailed submissions and that’s laborious to do in case you assume you simply have a genius advert though there have been exceptions – Fosters from A&E again within the day.
Good to see McDonald’s and Leo Burnett recognised anyway.
