We requested a product chief how they facilitate the event life cycle on their group. Right here’s what we realized.
By Jon Matheson for Product Coalition
When folks consider a product growth life cycle, they usually think about a step-by-step course of, like following a recipe. However skilled product builders understand it’s hardly ever that straightforward.
As a substitute of a straight path, the life cycle is extra like navigating completely different landscapes, every with its challenges and alternatives. And also you want to have the ability to adapt to what’s in entrance of you, somewhat than sticking to a hard and fast plan.
Think about the phases within the product growth cycle as a collection of various terrains, every needing a novel method. And your success relies on how nicely you learn the state of affairs and make selections alongside the way in which.
Each section — whether or not it’s developing with concepts, constructing the product, or launching it — has its personal realities formed by your group’s tradition, the instruments you might have, and what your prospects and enterprise want at the moment. What works in a single state of affairs won’t work in one other…
