If it weren’t for the skate park and the water bottle, this spot for Mondelez’ Dairylea by VCCP might have been made within the 70s, which could be very acceptable for a processed cheese advert.
The carefree, adult-free, phone-free world is a robust trope, additionally efficiently revisited in BBH’s 2013 Robinson’s advert displaying a father and son as childhood buddies.
Ria Rianti, senior model supervisor at Mondelez Worldwide stated: “Dairylea is made for moments of freedom, within the arms of curious, little youngsters. Just a little piece of independence which evokes the true that means of childhood, ‘Set them free with Dairylea’ showcases the pure magic of youngsters simply being youngsters.”
Good to see that VCCP, at the moment battling Leo Burnett within the closing spherical of the pitch for Nationwide Lottery operator Allwyn, remains to be placing vitality into the inventive work. This spot isn’t radical, but it surely’s price pausing to take pleasure in.
MAA inventive scale: 8
