As journey grew to become a polarizing subject within the depths of the pandemic, Kayak determined to take a danger.
Backed by synthetic intelligence that exposed that “denialism” was a scorching subject on-line, the journey reserving web site waded into potential political controversy with a set of spots that poked enjoyable at conspiracy-minded debates taking part in out throughout the nation.
Within the newest episode of Adweek’s Adnatomy, we spoke with the model, company Supernatural and the producer to take us behind the scenes on the cautious decision-making course of across the advert and the way machines performed a task in bringing the idea to life.
