Former M&C Saatchi execs David Kershaw, Invoice Muirhead and Jeremy Sinclair, who now run funding agency Act 111 (the primary two acts have been Saatchi & Saatchi after which M&C) has backing the self-styled “social community for good” Supernova. The trio have invested in a £2m funding spherical for the brand new community, valued at £10m earlier than the newest spherical.
As such Supernova is hardly prone to have Mark Zuckerberg quaking in his sneakers (he has different issues to fret about) however Supernova’s pitch – it says it has been created “to breed solely kindness and respect due to cautious human monitoring and consumer self-moderation” – serves to spotlight the perceived failings of massive social media websites.
Supernova is aiming goals to take a share of the $140BN social media promoting market with a purpose to offer $1BN a yr to charity. It reckons social media has 4.65 billion customers worldwide.
Supernova Founder and CEO, Dominic O’Meara says: “We’re tremendously honoured and proud to welcome David, Invoice and Jeremy. Their funding may be very welcome and their experience and endorsement vital for our enterprise and model as we scale.”
Investor Kershaw says: “Of us clearly need extra social media and all of us want extra kindness. By way of fusing the facility of social media and promoting to create an unstoppable drive for good, Supernova provides the world what it needs and on the similar time what it wants.”
