My methodology
Disclaimer that this isn’t a regulated scientific research, that is merely me numbers accessible to me.
To be exact, I checked out two time frames. Time Body 1 (Vacation season) was essentially the most intense four-day interval doable, Black Friday to Cyber Monday. Time Body 2 (Management Group) was a daily Friday to Monday weekend in January.
I took the general quantity of mail despatched, in addition to the recorded bounces, suggestions loops, and unsubscribe requests.
For additional readability:
Quantity: The entire quantity of all mails despatched decided by our mail server logfiles, both being efficiently delivered or having bounced.
Bounces: All mail being rejected by the receiving mail servers, both quickly or completely.
Suggestions Loops: A Suggestions Loop (FBL) is a mechanism the place a Mailbox Supplier might determine to despatched a notification to the sender when the recipient hits the “that is spam” button. Not each receiver does ship an FBL, out of the massive suppliers it’s Microsoft and Yahoo!. Dotdigital routinely processes these FBLs and suppresses them for the account the mail originated from.
Unsubscribe requests: all profitable requests our very personal unsubscribe pages registered, together with the usual unsubscribe web page in addition to those created by “Pages and Types”. Additionally included are requests by way of the “list-unsubscribe” header if the mailbox supplier in query is utilizing the HTML model of it.
