Litmus presents an all-in-one electronic mail optimization platform with a set of instruments and options designed to assist groups create efficient electronic mail campaigns that drive loyalty and enhance income. By way of a collection of simple-to-follow steps, the corporate’s electronic mail platform empowers groups — no matter their technical coding experience — to rapidly and effectively create high-impact, error-free, on-brand high quality electronic mail campaigns.
Litmus Construct: Design Your Emails
With Litmus Construct, groups can lower growth time in half. You’ve gotten a sturdy Code Editor to construct HTML emails from scratch or the Visible Editor, with its drag-and-drop modular constructing instruments. The Design Library permits you to create a design system and store-branded code modules and reusable templates in a single place so anybody can entry and use these belongings to get the suitable feel and appear in all future electronic mail campaigns.
The e-mail creation instruments additionally can help you preview your messages in over 100 well-liked electronic mail purchasers, and you may run a complete QA check and loop in your crew for his or her suggestions and approvals as effectively. Furthermore, ESP Sync allows you to sync your emails from Litmus together with your electronic mail service supplier (ESP). As soon as synced, any adjustments saved in Litmus routinely replace in your ESP so everybody can entry probably the most up to date electronic mail model.
Litmus Personalize: Add Dynamic Content material To Your Emails
Entrepreneurs recognized electronic mail message personalization (42%) and triggered electronic mail campaigns (40%) as among the many simplest data-driven advertising and marketing personalization ways. In reality, 9 in 10 entrepreneurs imagine personalization is crucial to their general enterprise technique. Seventy-six p.c of consumers count on extra personalised consideration from entrepreneurs to develop intimate model relationships, and over 80% of consumers willingly share information so entrepreneurs can create and ship extra personalised experiences. With inbox competitors at an all-time excessive, personalization is not non-obligatory – however creating countless variations of each electronic mail is inefficient and impractical.
Litmus Personalize, powered by Kickdynamic, automates and scales electronic mail personalization utilizing dynamic content material automation to entry information from CRMs, product feeds and different information sources and generates infinite electronic mail variations from only one HTML tag. Paired with AI-driven product suggestions, Litmus Personalize makes it seamless to create personalised 1:1 electronic mail campaigns.
Litmus Testing: Take a look at Your Emails
As entrepreneurs, the very last thing we wish is for present and potential prospects to have poor electronic mail experiences and unsubscribe from our electronic mail lists. But when emails arrive with damaged hyperlinks or copy errors, it may occur — and people errors harm your model status, too. Electronic mail testing empowers you to repair errors earlier than you ship with out including time to your workflow. In reality, Litmus prospects have lower electronic mail testing and QA time by 50%.
You may preview campaigns in well-liked electronic mail purchasers—together with Darkish Mode—from one spot. You obtain an automatic, complete QA check of every little thing checked by the pre-send automated Litmus Take a look at: accessibility, hyperlinks, pictures, monitoring, and extra. Litmus’ Spam Testing additionally runs over 25 spam filter assessments, notifying you of points and offering actionable options so you will get forward of deliverability points.
Litmus Proof: Collaborate On Your Emails
The Litmus Proof instrument can streamline the overview and approval course of, enhancing cross-team collaboration and trimming the method by as much as two hours. This function allows stakeholders to instantly edit and counsel adjustments to animated gifs, coded HTML drafts, electronic mail designs or picture recordsdata. It additionally tracks all variations of an electronic mail marketing campaign — together with feedback and approvals — to supply a single, full system of document.
You may assign particular reviewers, create designated teams, and share a folder of emails with anybody to help fast collaboration on advanced, dynamic, multi-email campaigns. And since Litmus integrates with Slack, stakeholders obtain prompt notification when their enter is required, which retains the method shifting effectively.
Litmus Electronic mail Analytics: Analyze Your Electronic mail Advertising and marketing
Everybody likes numbers — particularly once they present a 43% elevated electronic mail ROI after utilizing Litmus Electronic mail Analytics. This instrument offers entrepreneurs with data-informed insights to make selections on electronic mail design, segmentation, and personalization to extra successfully have interaction audiences, improve conversions and drive higher outcomes.
Litmus Electronic mail Analytics routinely filters emails impacted by privateness measures like Apple Mail Privateness Safety and shows subscriber engagement information from dependable opens that entrepreneurs can use to establish and replicate profitable emails. The information it collects contains figuring out which apps and units subscribers use most incessantly, whether or not (and when) they use Darkish Mode, how lengthy they learn your electronic mail, and extra. Built-in Insights for Marketo, Oracle Eloqua, and Salesforce Advertising and marketing Cloud supply advertising and marketing groups an built-in view of their electronic mail marketing campaign’s efficiency — together with electronic mail efficiency indicators and prompt follow-up actions — eliminating the necessity to analyze a number of information sources or spend hours reviewing developments.
Litmus Integrations
Electronic mail isn’t an island, and its creation shouldn’t be handled as such. By integrating Litmus into your organization’s tech stack, you save time, cut back errors and obtain greater outcomes. In reality, Litmus’ know-how integrations can lower inefficiency and cut back testing time by 50%. It seamlessly integrates with code editors, electronic mail service suppliers, CRMs, and different advertising and marketing instruments to make sure groups’ talents to extend the variety of high-quality emails they ship, maximizing effectivity and ROI. For instance:
- Litmus’ Chrome Browser Extension – permits you to preview and check HTML emails on to lower turnaround time and spot errors earlier than you click on ship.
- ESP Sync – allows you to sync emails to your electronic mail service supplier (ESP) as you construct in Litmus, maintaining all stakeholders up-to-date in real-time. Simply import emails to Litmus for pre-send testing and overview with out the trouble and threat of manually copying and pasting code.
- Slack – Integrating Litmus with Slack generates automated notifications when it’s time for a stakeholder to take motion, facilitating sooner turnaround instances and clear communication.
- Trello – Utilizing Litmus Energy-Up for Trello permits you to connect emails to your Trello playing cards, monitor due dates and standing, and enhance collaboration.
- Storage – Importing HTML recordsdata from Dropbox, Google Drive, and OneDrive saves time, eliminates handbook errors, and allows you to rapidly add code to construct, proofread and preview emails earlier than sending them.
Who can use Litmus?
Maybe a greater query is who isn’t match for Litmus options. From designers and builders to advertising and marketing leaders, over 700,000 professionals use Litmus to assist improve conversions and ROI.
- Design and Improvement Groups – Design groups don’t need — or want — to be hampered by damaged hyperlinks, slow-to-load pictures or formatting fails, however manually testing emails on every gadget and electronic mail consumer isn’t sensible. Litmus’ electronic mail advertising and marketing resolution acts like one other stakeholder, giving full visibility into each hyperlink and structure. The platform identifies potential points and presents options so groups can give attention to constructing, coding, and testing new concepts and campaigns. Since you see adjustments in real-time, it’s sooner to check and repair points earlier than you ship.
- Entrepreneurs – While you’re juggling a number of advertising and marketing campaigns and must ship efficient, high-performing emails to hundreds (if not tons of of hundreds of individuals) rapidly and effectively, you possibly can’t have a cumbersome electronic mail workflow. Litmus helps your crew improve electronic mail effectiveness by making electronic mail creation and personalization a breeze, automating time-consuming pre-send testing steps, streamlining the e-mail overview and approval course of, and gaining precious insights to enhance future campaigns.
- Advertising and marketing Management – Understanding which advertising and marketing methods and ways drive enterprise outcomes and make it easier to hit marketing-driven income targets is — at finest — a problem. Litmus’ sturdy post-campaign analytics empower advertising and marketing leaders to extract the suitable data to make sure each marketing campaign generates the very best impression. By utilizing Litmus’ suite of highly effective electronic mail instruments, you:
- Set your advertising and marketing crew up for achievement.
- Simply entry insights to enhance personalization and segmentation.
- Enhance aggressive benefits by understanding what’s working, so you possibly can apply those self same methods throughout all advertising and marketing channels.
Consumers throughout all industries are in search of one thing past conventional touchpoints. They count on personalised, correct, participating communications that empathize with, deal with, and supply options to resolve their ache factors.
To fulfill that expectation, advertising and marketing groups use Litmus, a greater, simpler resolution for optimizing the whole electronic mail workflow. Litmus opens up the potential of your electronic mail advertising and marketing packages. From serving to simply remodel information into 1:1, personalised electronic mail experiences to electronic mail testing, collaboration, and detailed evaluation, you possibly can really feel assured that each electronic mail you ship has the ability to transform and drive enterprise outcomes.
