Longrich has taken an uncommon path to market its pyramid scheme in Ghana.
Promoted domestically by means of PWG-GH, Longrich plans to carry a “Advertising Queen” magnificence pageant.
Longrich claims it expects over 200 females to enter its pageant. As per a “sponsored” December twentieth puff-piece on GhanaWeb;
The pageant goals to create public consciousness on community advertising alternatives which the youth can probe for wealth creation.
The contestants might be given community marketing-related challenges weekly to carry out, and the winners might be rewarded weekly, with the highest 10 finalists going into the grand finale TV actuality present.
The final word winner takes residence a Honda saloon automobile, whereas the opposite finalists get numerous enterprise start-up packages.
Longrich is an MLM firm that purportedly operates as Jiansu Longliqi Bioscience in China.
BehindMLM reviewed Longrich in January 2021, figuring out the MLM alternative as a “basic product-based pyramid scheme.”
Beneath this mannequin new recruits join and buy merchandise. Commissions are paid once they recruit others who do the identical.
Inside the MLM alternative, nothing is marketed to or bought to retail clients.
Sarcastically, PWG-GH claims their pageant “requires the contestants to exhibit their intelligence in numerous fields”.
I’m going to exit on a limb right here and recommend MLM due-diligence isn’t a type of fields.
Ghana it appears can’t catch a break relating to MLM scams. After years of immigration fraud, hostage recruitment kidnapping and human trafficking, the QNet pyramid scheme was solely just lately ordered to vacate Ghana.
Granted a recruitment marketing campaign dressed up as a magnificence pageant is preferable to what QNet obtained as much as, it’s nonetheless a disgrace to see Ghana’s youth being focused by scammers.
