New Industrial Arts is an up and coming London company – based by two adam&eve alumni amongst others – that’s additionally making its presence felt on the worldwide stage.
One such consumer is Royal Enfield bikes, a worldwide model HQ’d in India. NCA’s purpose is to provide efficient work for giant shoppers, placing the artistic company again on the centre of issues on the consumer’s high desk. Its work for MoneySuperMarket is a traditional working example.
There’s a steely professionalism about all of it, as on this newest for Royal Enfield. All some shoppers appear to need now’s Era Zers jigging about fortunately (they by no means appear to speak) to indicate how in tune they’re with ‘yoof.’ So NCA has made a motorcycle advert that appears like a vogue advert.
Steely professionalism means consideration to element too and, greater than ever, the music alternative is essential – as no person speaks any extra. Richard Hawley, as soon as briefly of Pulp, does the honours right here.
