International impartial Out of Residence media company Talon is rebranding with ‘Assume Exterior,’ emphasising its elevated world scale as the most important OOH impartial media company worldwide.
Approaching its tenth 12 months, Talon works with world manufacturers together with Diageo, BBC, and McDonald’s and main media companies Omnicom, Havas, and Stagwell.
As a part of the rebrand, all current Talon manufacturers will probably be introduced collectively together with its inventive arm, Grand Visible, and Plexus – the most important impartial world OOH planning and shopping for community masking 100 markets internationally – which is able to rebrand to Talon Worldwide.
The rebrand underlines OOH’s transformation from legacy medium to at least one that’s data-driven, inventive, and measurable.
To this point this 12 months the corporate has added to its world presence with new places of work in North America, Asia-Pacific and the Center East and secured new funding from Equistone Companions Europe for strategic acquisitions and extra technological innovation.
Chief gross sales and advertising officer Sarah Parkes says: “Talon has modified rather a lot within the final 9 years, from our humble beginnings as an impartial challenger model within the UK OOH specialist market to the place we at the moment are – the most important impartial world OOH company with an ever-increasing worldwide footprint.
“We’ve invested in our individuals, in constructing market main proprietary expertise, and now we’ve additional invested in our model. Re-booting our model look, really feel and tone of voice takes Talon’s distinctive vitality and spirit out into the world, and brings the Talon world household along with one voice.”
