The Royal Navy and Royal Air Drive have re-appointed Home 337 as their lead inventive company of document following a compulsory authorities re-tender carried out by the Marketing campaign Options 2 Framework. Home 337 first received the Royal Navy account as WCRS in 2006, earlier than including RAF in 2013. The brand new appointment runs to 2025.
Home 337’s campaigns (as Engine Inventive) embrace Discover Your Drive for the RAF, It’s A State Of Thoughts for the Royal Marines and the long-running Made within the Royal Navy marketing campaign.
Royal Navy head of selling Paul Colley says: “The recruitment panorama for the Armed Forces can be as difficult as ever over the subsequent few years, subsequently offering compelling and insight-led inventive can be important – Engine, now Home 337, has a well-established observe document of working with the Royal Navy and RAF in delivering impactful advertising campaigns. Its response to our requirement within the latest procurement course of was evaluated as excellent, and this work can be vital as we glance to satisfy the challenges of the subsequent three years.”
Home 337 CEO Phil Fearnley says: “The crew labored tirelessly all through the pitch course of and this result’s testomony to an enormous collective effort. We’ve a protracted legacy of making good, efficient work for each Forces and we’re all extraordinarily excited to hold that success on over the subsequent few years.”
