Since 2008, InfoStream Options has been serving to firms and organizations construct and enhance their on-line branding with specialised digital advertising and marketing, search engine optimization, net design, and lead era providers. With roughly 30 shoppers representing a variety of industries, InfoStream is commonly tasked with offering net copy, weblog posts, and different written content material as a part of every shopper’s digital advertising and marketing technique.
In January 2020, InfoStream made the choice to begin working with WriterAccess, fully remodeling their content material creation processes and boosting their very own credibility within the content material creation house. They usually haven’t appeared again—counting on WriterAccess for as much as 25 new orders monthly.
We just lately had the pleasure of talking with InfoStream’s personal Chief Working Officer (COO), Andrea Simmons. In our interview, we mentioned the distinctive challenges that led InfoStream to WriterAccess, what set WriterAccess other than different platforms, and the outcomes InfoStream has achieved because of this.
The Problem of Creating High quality Content material Throughout Industries
Previous to working with Rock Content material’s WriterAccess, Simmons explains the challenges that InfoStream confronted in delivering high quality, specialised content material to shoppers throughout a various vary of industries. Content material is a key aspect of their work—whether or not they’re constructing a web site, growing digital advertising and marketing plans for social media, or tackling search engine optimization.
Earlier than WriterAccess, InfoStream had a workforce of extraordinarily proficient in-house writers. Nonetheless, as Simmons discusses, “Regardless of how expert our [in-house] content material writers are, it wasn’t doable for them to have expertise in all industries. It wasn’t doable for them to know our shoppers or our shopper’s industries.”
In consequence, InfoStream’s in-house writers had been spending massive quantities of time conducting analysis for particular trade content material, leading to delayed challenge timelines and frustration. In the meantime, Simmons explains “We might lose credibility with our shoppers as a result of, sure, we had a author—however we didn’t know their enterprise nicely sufficient.”
Enter WriterAccess: Managed Companies, Specialised Writers, and Constructed-In High quality Management
Encountering these challenges, the workforce at InfoStream started wanting into different choices for content material creation. They wanted writers who would be capable of create high quality content material for any trade as a way of boosting credibility and confidence with their shoppers whereas protecting tasks on observe.
They tried totally different freelancer platforms like Freelancer and Fiverr, however they shortly discovered that discovering writers by these platforms was equally time-consuming as a result of they wanted to display and choose specialised writers for every shopper (and typically for every challenge).
In the end, InfoStream stumbled throughout WriterAccess and located that the platform had every part they had been on the lookout for to create high quality content material for his or her shoppers throughout each possible trade. The important thing differentiator, as Simmons explains, is WriterAccess’ Managed Companies, a membership possibility that provides a devoted level of contact, workflow administration, and hand-picked expertise for a corporation’s distinctive wants.
“We had been very a lot drawn to that to save lots of time and power, and now have confidence in [the] product. Michelle has been our Managed Service supplier since we began and it’s been improbable. […] I’ve personally labored together with her at first and now she works with all of the challenge managers, however she and I nonetheless have been touching base as we develop the connection and the amount of the work we’re doing.”
Working with WriterAccess has not solely simplified the method of discovering specialised writers for InfoStream’s various shopper base however has freed up priceless time and improved high quality management. With WriterAccess, InfoStream and its shoppers are capable of get content material that’s distinctive and dependable with a fast turnaround time.
The Outcomes: Dependable Writing and search engine optimization Companies
Since beginning with WriterAccess in January 2020, InfoStream has positioned greater than 2,200 orders and is now capable of present dependable writing and search engine optimization providers in a reputable and secure manner for all of its shoppers. Having Managed Companies alleviates high quality management issues and affords a consistency that improves their relationship and popularity with their shoppers.
In the meantime, InfoStream’s workforce members not have to spend their priceless time writing job descriptions and inserting adverts for particular person freelancer writers to satisfy their content material necessities. As a substitute, they will merely cross alongside what they’re on the lookout for to their Managed Companies supplier and have entry to certified, hand-picked expertise shortly.
Likewise, since utilizing WriterAccess, each considered one of Infostream’s shoppers makes use of the corporate’s writing providers—and the workforce is ready to present credible search engine optimization providers to shoppers as nicely. This has diversified their choices and additional solidified InfoStream’s popularity within the digital advertising and marketing realm.
And regardless of the present pattern to show to AI platforms like ChatGPT for content material creation, Simmons maintains that the precise worth of selling content material lies in its authenticity and its skill to talk to a buyer’s ache factors. As she explains, “We imagine that there’s going to come back a time when genuine content material goes to be higher-ranked than one thing that’s AI-generated. […] We do imagine in authenticity as a result of, prior to now, we’ve seen that win.”
With WriterAccess, firms like InfoStream get genuine, well-researched, high quality content material that they will really feel proud delivering to their shoppers. And that’s what’s going to set it other than something generated by a chatbot.
The Backside Line
When InfoStream wanted a various pool of writers to satisfy its shoppers’ big selection of content material wants, WriterAccess was capable of ship. In the meantime, the WriterAccess platform and the Managed Service providing proceed to ship, with roughly 25 new content material property created for Infostream every month. Now, what can we do for you? Get in contact to study extra or get began with a free demo right this moment.
