Tech giants like Google are encouraging advertisers to place AI to work for artistic – however what does that seem like in follow?
On this sensible hearth, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley reveal how, as consumer and company associate, they’re utilizing Google AI instruments to “stroll it like they speak it” – supercharging and streamlining each a part of their shared artistic course of, from sentiment scraping to shortcutting movie manufacturing. Study extra about:
- AI’s position in supercharging human creativity.
- Utilizing gen AI to research social sentiment.
- AI-enabled movie manufacturing effectivity, at scale.
- AI-powered artistic critiques & briefs.
- Constructing a tradition of expectation.
- Fostering higher agency-client relationships with AI.
About our audio system:
Bethany Poole is the Senior Director of Google and YouTube Adverts Advertising. With over 20 years of expertise constructing and managing profitable shopper and enterprise manufacturers, Bethany’s work contains award-winning campaigns akin to Google’s first TV business “Parisian Love”. She at present hosts the Fashionable Entrepreneurs podcast with Josh Spanier, VP of Media for Google, the place she speaks with revolutionary leaders remaking advertising at this time.
Lauren Priestley is the Senior Inventive Director & Head of US at Redwood BBDO. An award-winning journalist, Lauren has over a decade of expertise working in media, content material & promoting with among the world’s largest manufacturers. A passionate advocate for DEI in promoting, she co-founded Misplaced Time in 2020 to function a robust reminder of the time ladies lose as a result of business’s pay hole.
Be a part of this thrilling speak reside on October twenty third 2024. Register at this time
