With iOS 15, the cell app world has been launched to customized product pages. Since then, we’ve been devoted to maximizing their potential, leveraging each single side to remodel them into your final sport changer. Right now, we’ll discover numerous potential use circumstances and look at how apps from totally different classes leveraged the ability of customized product pages. However earlier than we dive in, let’s begin at first and briefly talk about what customized product pages entail.
What Are Customized Product Pages?
Firstly, customized product pages are designed as particular product pages the place you craft extra variations of your present product web page. Every of those variations highlights a selected characteristic or particular content material. These pages serve to showcase totally different features or content material inside your app, catering to distinct audiences. They will also be utilized to show content material that aligns with seasons,cultural traits or viewers concerns. Every customized product web page can characteristic distinct screenshots, promotional textual content, and app previews, differing from these in your default product web page. It’s also essential to spotlight that they’re wanted for working Right now tab adverts on the App Retailer.
Listed here are the important thing benefits of Customized Product Pages:
- Expanded Viewers Attain: You’re allowed as much as 35 customized product pages per app on the App Retailer concurrently. This implies you possibly can goal 35 distinct audiences concurrently, every with totally different focusing on objectives. Alternatively, you possibly can experiment with quite a few customized product pages concurrently to establish the best one to your aims.
- Focused Key phrase Integration: Customized product pages allow you to assign distinct key phrases to every web page, linking them to particular consumer teams or options with focused messaging. This method enhances conversions with contextual relevance. For instance, contemplate a Well being & Health app with numerous meal plans. Whereas some customers attain the unique prıduct web page some others might attain a “keto weight loss program” particular customized product web page. This segmentation can considerably enhance conversion and obtain charges.
- Enhanced Advertising and marketing Flexibility: Every customized product web page comes with its personal URL. This lets you make the most of distinctive URLs for numerous advertising efforts, resembling social media adverts or promotional communications. (Besides as a search outcomes advert that you just created with Apple Search Adverts)
- Efficiency Evaluation: A priceless side is the power to check the efficiency of your customized product pages towards your default product web page. This evaluation helps you identify whether or not customers who obtain your app from a customized product web page exhibit longer engagement or make larger in-app purchases.
- Drive Relevancy: Apple Search Adverts presents a number of avenues for using customized product pages. You possibly can craft search outcomes advert variations primarily based in your customized pages, tailoring messaging and visuals for numerous audiences, characteristic launches, or seasonal promotions. Alternatively, you possibly can direct customers to a particular customized product web page once they faucet in your advert inside the Right now tab. This streamlined expertise not solely boosts conversion charges but additionally ensures potential prospects attain essentially the most related web page, rising the probability of a profitable interplay together with your app or product.
- Multi Placement Technique: Using a number of app placements in Apple Search Adverts enhances app visibility and scalability. It broadens your attain, capturing a various consumer base and enhancing cost-efficiency. This strategic method usually leads to diminished CPAs and elevated model recognition, impacting numerous advert networks. Customized product pages improve advert relevance, and mixing search consequence adverts with the Right now tab boosts model visibility. The Right now tab is the default within the App Retailer, offering excessive visibility. Operating Right now tab adverts will increase familiarity and positively influences downloads. Including product web page adverts affords additional advantages, permitting you to look on rivals’ product pages, enhancing consumer notion and driving downloads.
How and Why Apps from Totally different Classes Leverage Customized Product Pages
Right here, you can see numerous examples showcasing the use circumstances of customized product pages from totally different apps of assorted classes. All of them have distinctive causes to leverage customized product pages. We noticed apps and their customized product pages methods and gathered some round to current a set use circumstances for you. We’ve recognized them utilizing our CPP Intelligence software on MobileAction. We’ve compiled among the greatest practices and numerous utilization examples to give you insights on successfully make the most of customized product pages and optimize them for the perfect outcomes.
Bumble
Particular viewers focusing on
On this instance, Bumble, a courting app, aimed to particularly goal its lesbian customers. Initially, Bumble’s product web page didn’t provide something distinctive for this consumer group. Nonetheless, Bumble utilized customized product pages to focus on lesbian customers exactly. A more in-depth examination of the key phrases employed makes this intention much more evident, with phrases resembling “lesbian courting,” “homosexual,” and “Jack’s,” a courting app made particularly for LGBTQ+.
Supply: MobileAction’s dashboard – CPP Intelligence
New Characteristic
This time, Bumble as soon as once more used customized product pages to introduce a brand new characteristic. Slightly than altering their present product pages, they merely generated a brand new one, directing all customers trying to find “bantr” to this devoted web page. This method ensures that potential customers in search of “bantr” will routinely land on this web page, eliminating the necessity to seek for it inside the broader Bumble choices.
Supply: MobileAction’s dashboard – CPP Intelligence
Competitor viewers focusing on
As soon as once more, Bumble makes use of customized product pages, and this time, their focus is evidently on focusing on Tinder. This turns into fairly evident after we look at the key phrases current, together with variations of “tinder.” One other notable element is the colour scheme. Whereas Bumble usually makes use of yellow in its different customized product pages, this time, they’ve adopted purple which we normally affiliate with Tinder.
Supply: MobileAction’s dashboard – CPP Intelligence
Flo
Facet Characteristic Promotion
This time, let’s take a more in-depth have a look at Flo. Initially often known as a interval tracker app, Flo additionally incorporates a being pregnant monitoring characteristic. Sometimes, when customers seek for “interval monitoring,” they received’t come throughout this being pregnant monitoring performance on the product pages. To boost its visibility, customized product pages show to be essentially the most environment friendly answer. When customers seek for key phrases associated to being pregnant monitoring, they are going to be directed to this particular web page as a substitute of the unique Flo product web page, which solely focuses on interval monitoring options.
Supply: MobileAction’s dashboard – CPP Intelligence
Expedia
Characteristic specialization
Let’s take a more in-depth have a look at Expedia’s customized product pages technique. Expedia, a journey app, boasts a various array of options, together with resort reserving, automotive leases, and flight ticket bookings. A typical seek for “Expedia” would yield a product web page encompassing all these options concurrently. To boost specificity and keep away from this broad show, Expedia has ingeniously crafted distinct product pages, every tailor-made to a particular characteristic with its corresponding set of key phrases. Consequently, your search outcomes for “flight tickets” and “resort reserving” will lead you to distinct product pages. This method empowers Expedia to current detailed details about every characteristic to customers who’re actively trying to find these particular phrases.
Supply: MobileAction’s dashboard – CPP Intelligence
Particular Viewers Concentrating on
Right here we’ve got one other glorious instance of customized product pages. As we’re conscious, there’s a considerable Spanish-speaking inhabitants in the USA. Expedia has taken notice of this and developed a wholly Spanish product web page with corresponding Spanish key phrases to cater to Spanish audio system. This manner they will additionally convert Spanish-speaking audiences too.
Supply: MobileAction’s dashboard – CPP Intelligence
Lifesum
Facet Characteristic Promotion
Lifesum is a Well being & Health app that gives calorie and behavior monitoring and affords you weight loss program and meal plan concepts. However in all probability, Keto is likely one of the hottest weight loss program varieties so Lifesum created a customized product web page simply to draw those who particularly seek for Keto. Whereas we have a look at the product web page beneath, it appears like an entire Keto devoted app which in all probability has the next conversion charge for those who search the phrase “keto”.
Supply: MobileAction’s dashboard – CPP Intelligence
Gopuff
Characteristic Specialization
Gopuff showcases some compelling use circumstances as properly. They’ve established distinct customized product pages for alcohol-related orders and grocery-related orders. A look at their key phrases reveals a definite separation between the 2. If you seek for “beer,” you’ll encounter a wholly totally different product web page in contrast to looking for “groceries.” This method permits Gopuff to successfully cater to each audiences and drive conversions.
Supply: MobileAction’s dashboard – CPP Intelligence
Meditopia
Facet Characteristic Promotion
Following a technique just like Gopuff, Meditopia has additionally applied a devoted product web page for its sleeping characteristic. On condition that Meditopia is primarily a meditation app, this method serves as an efficient means to spotlight their extra providing of sleep-related help alongside their meditation-focused content material. Wanting on the colours and background photographs, darkish purple, moon, clouds, and stars make us consider the night time at sleep, which can also be one other tip that we are able to get from these examples.
Supply: MobileAction’s dashboard – CPP Intelligence
Amazon
Competitor viewers focusing on
Turning our consideration to Amazon, we encounter a definite instance of competitor focusing on. Amazon, a complete purchasing app not completely tailor-made to children, has crafted customized product pages particularly aimed on the kids’s phase. An examination of their key phrases reveals a transparent focusing on of Carter’s customers, which, as soon as once more, is a retailer specializing in kids’s merchandise.
Supply: MobileAction’s dashboard – CPP Intelligence
Gold Fish Slots
Specialization in Class
Right here we’ve got an app from the Video games class, particularly a on line casino app. To deal with this explicit area of interest, Gold Fish Slots has employed a customized product web page since there isn’t a delegated “on line casino” class. This transfer permits them to exactly outline their sport. Additionally vertical designs, as a substitute of horizontal designs, are very a lot most popular in comparison with different classes.
Supply: MobileAction’s dashboard – CPP Intelligence
Key Takeaways
Doable Use Instances of Customized Product Pages:
- Characteristic Highlighting: Showcase particular options or content material inside your app that cater to distinct consumer teams.
- Focused Campaigns: Craft tailor-made pages for various advertising campaigns or promotions to optimize consumer engagement.
- Seasonal Choices: Create pages that align with seasonal traits, holidays, or cultural occasions to maximise relevance.
- Market Segmentation: Develop Customized Product Pages focusing on totally different viewers segments, languages, or areas.
- Competitor Concentrating on: Direct customers trying to find competitor apps to devoted pages highlighting your app’s benefits.
Key Advantages of Customized Product Pages:
- Exact Concentrating on: Attain particular audiences with content material tailor-made to their wants and preferences.
- Enhanced Conversion Charges: Enhance the probability of conversions by offering related data upfront.
- Optimized Consumer Expertise: Supply a personalised expertise that resonates with customers and addresses their pursuits.
- Expanded Visibility: Increase app visibility for area of interest searches, making certain your app seems prominently.
- Improved Analytics: Achieve insights into which customized product pages carry out greatest and resonate with sure consumer teams.
- Versatile Advertising and marketing: Create distinctive URLs for various advertising efforts, permitting for higher monitoring and customization.
- Right now Tab Enablement: Customized product pages are wanted if you wish to run Right now tab adverts on the App Retailer. Operating adverts on the Right now tab will increase your model’s visibility and familiarity amongst customers, which may positively affect their choice to obtain your app once they see it within the search outcomes.
- Customized product pages for advert variations, along with Right now tab and product web page adverts, enhance advert relevance, model visibility, and consumer selections to obtain whereas offering deeper insights into your app’s choices
Customized product pages are a strong software for cell app advertisers to drive conversions and income. By showcasing a particular services or products, customized product pages may help advertisers stand out and personalize their message to their audience.
Keep in mind, a transparent and compelling message, paired with a visually pleasing design, and a transparent call-to-action are key components of a profitable customized product web page. Hold these in thoughts as you’re employed to optimize your individual customized product pages and drive outcomes to your cell app promoting campaigns.
We’ve explored among the use circumstances and methods of customized product pages. Through the use of the customized product pages Intelligence software by way of MobileAction, you possibly can implement these methods to your app.
As an advertiser, you possibly can enhance the efficiency of your customized product pages and improve conversions and income. All it is advisable to do is to attempt Customized Product Pages Intelligence as we speak. You may also schedule a demo with our consultants allow them to information you all through the method and uncover all of your potential.
