UPD: On October 1st in 2020, Outlook ends help of AMP.
On September sixth, Microsoft introduced it rolled out its developer preview of AMP for Electronic mail.
It implies that MS Outlook truly helps AMP — very quickly these recipients preferring this e mail purchasers over different e mail purchasers will see your AMP-powered emails.
What’s a developer preview and why do we want it?
Based on the Outlook weblog publish, the developer preview was rolled out for testing functions. As a result of AMP help in Outlook shouldn’t be for a large viewers but and isn’t on by default.
Vital to notice:
It really works in Outlook.com solely!!
In truth, dev preview is sort of a preparation step.
It permits us to see if our AMP emails work on this specific e mail consumer. If they don’t, we now have a while to repair bugs that happen.
Easy methods to allow dev preview in Outlook.com
At present AMP emails don’t render in Outlook.com by default. You want to activate the Dynamic Emails choice.
How you are able to do it:
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in your account, on the top-right nook, click on the “Settings” icon;
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enter the “view all Outlook” tab;
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within the pop-up window, enter the “Message dealing with” tab;
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then discover “Dynamic e mail”;
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examine the “Allow dynamic e mail in my mail” field;
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click on “Add” and enter an e mail deal with that you will ship take a look at emails from — data@stripo-test.e mail. By doing this, you permit Stripo to ship AMP-powered emails to your Outlook account. However you could enter some other e mail deal with if you will use one other e mail builder or ship take a look at emails straight out of your ESP;
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click on “Save”.
Vital to notice:
You’ll be able to add as many trusted e mail addresses as you want.
Easy methods to ship AMP emails to all Outlook customers
For now, dynamic emails may be enabled manually and render in Outlook.com solely.
Within the short-run, this feature might be on for all of the Outlook customers by default.
So, what are the circumstances to ship AMP emails?
In truth, they’re too much like the circumstances requested by Gmail.
There are only a few of them.
You want to:
1. Be sure that you as sender meet all safety necessities:
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DKIM authentication;
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SPF authentication;
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DMARC authentication.
For extra info on all these phrases please seek advice from our devoted weblog publish.
2. Ship take a look at AMP e mail
When your take a look at AMP e mail is constructed, ship it to: amphtmltest@outlook.com.
Write down the date and topic of this e mail — you will have it for the registration type!
Please be suggested that you have to ship a take a look at e mail from the deal with that must be authorized by Outlook.
Easy methods to construct a legitimate AMP e mail:
All AMP emails that render in e mail purchasers must:
All AMP e mail templates that Stripo gives are validated, have each AMP HTML and conventional HTML variations and meet all of the AMP for Electronic mail finest practices.
3. Fill out the registration type
The third step is to fill out this registration type.
It accommodates simply 12 straightforward and brief questions.
Your e mail might be reviewed inside 10 enterprise days.
Then you’re presupposed to get notified by Outlook should you as sender have been authorized.
We’re about to fill out this type now. Once we get any response from MS Outlook, we are going to replace this publish to both allow you to that it’s not that troublesome to get whitelisted with Outlook or inform you what errors we’ve completed in an effort to keep away from them 🙂
Phrase of recommendation
Here is only a pleasant reminder. To have the ability to ship AMP content material, you have to:
- get whitelisted with Google;
- repair all of the bugs if any happens. You will note them within the Preview mode (in any other case customers will see HTML e mail);
- add the fallback — HTML model — on this e mail;
- make it possible for your ESP/CRM is able to sending AMP emails;
- remember that presently solely Gmail (each internet and cell apps on all OSs) and Mail.ru are able to rendering AMP emails. Yahoo and Outlook will be part of the record quickly;
- AMP emails lose their AMP parts should you ahead them.
Ultimate phrases
Please keep in mind that you may construct legitimate AMP emails with Stripo with no coding abilities by:
Stripo permits previewing each AMP HTML and conventional HTML variations of your emails.
