Microsoft Promoting Responsive Search Advertisements migration deadline prolonged by 5 months to 1 February 2023

Actioning on direct suggestions continues to be our precedence at Microsoft Promoting, particularly as we attempt to assist you throughout these unpredictable instances when you could end up coping with fixed change from macroeconomic circumstances, the evolution of the digital panorama, and extra. We’ve taken motion to make it simpler so that you can act on an vital change for our platform. For these of you who’ve already migrated to Responsive Search Advertisements (RSAs), congratulations for future-proofing with us. For individuals who should be engaged on the Expanded Textual content Advert to RSA migration, we heard your want for extra time and have prolonged our timeline by an extra 5 months.

Now, beginning on 1 February 2023, RSAs would be the solely search advert sort that may be created or edited in commonplace search campaigns. With the main target of this migration being that will help you effectively drive a stronger return on funding (ROI), Expanded Textual content Advertisements will proceed serving together with RSAs, however we’ll not assist the flexibility to create new, or edit current, Expanded Textual content Advertisements transferring ahead. That is an extension from the beforehand deliberate 29 August 2022 deadline.

We proceed to see a median of 7% conversion charge enchancment for advertisers who’ve switched from Expanded Textual content Advertisements to RSAs utilizing comparable property. Should you’ve already accomplished this migration, you’ve taken an vital step to future-proof with Microsoft Promoting, and we hope you’re already experiencing these efficiency advantages. Should you’re nonetheless within the migration course of, listed below are the 2 really useful approaches to start out experiencing these positive factors by simply guaranteeing all your advert teams have at the least one RSA:

 

1. Use the Suggestions tab in Microsoft Promoting on-line so as to add AI-generated RSAs primarily based in your current Expanded Textual content Advert asset. It’s possible you’ll benefit from the auto-apply suggestions that will help you automate the implementations.





2. If you have already got RSAs arrange in Google Advertisements, use the Google Import software to reflect your campaigns and advert teams with a pair clicks in Microsoft Promoting Editor or on-line.

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