Microsoft Promoting has prolonged the deadline to maneuver from Expanded Textual content Advertisements to Responsive Search Advertisements as soon as once more. As an alternative of it being August 29, 2022, Microsoft is now pushing the deadline off to February 1st, 2023. That is one other 5 months!
“For many who should still be engaged on the Expanded Textual content Advert to RSA migration, we heard your want for extra time and have prolonged our timeline by an extra 5 months,” Microsoft wrote.
Now, beginning on February 1, 2023, RSAs would be the solely search advert sort that may be created or edited in normal search campaigns. With the main target of this migration being that can assist you effectively drive a stronger return on funding (ROI), Expanded Textual content Advertisements will proceed serving together with RSAs, however we’ll not help the flexibility to create new, or edit current, Expanded Textual content Advertisements transferring ahead, Microsoft added.
In fact, Microsoft is telling everybody they need to migrate sooner as a result of it’s higher.
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