Microsoft Promoting x Cannes Lions 2022

August 8, 2022

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In our very best French accent Bonjour! And welcome to a particular episode of The Obtain shot in Cannes, France.

It has been three years for the reason that Worldwide Competition of Creativity happened in particular person, and Microsoft Promoting was thrilled to be again and reconnect with the brightest minds within the promoting trade. Introduced by Jennifer Solomon-Baum, Director, Americas Advertising at Microsoft Promoting, be part of us for an brisk and electrical Cannes Lions expertise by our eyes that’s simply felt by the display.

In episode 15, management from each organisations talk about our well timed Xandr acquisition, and Jennifer interviews trade consultants on the way forward for retail and the way forward for work. Our Inclusive Advertising Lab—with MJ DePalma, International Director of Cultural and Inclusive Enterprise Impression at Microsoft Promoting—explores numerous analysis and initiatives to beat bias in information and to encourage manufacturers to take a stand and ship good (inclusive) advertising and marketing.

#CannesLions2022 was undoubtedly full of plenty of sunshine, purposeful discussions, and limitless alternatives to make significant connections. So, seize your sun shades, and let’s get into our brightest moments.

Wish to skip straight to the episode? Watch it right here.

Celebrating a well timed partnership: Xandr acquisition

We at Microsoft Promoting are delighted to formally announce the well timed acquisition of Xandr, a data-enabled know-how platform powering a worldwide market for premium promoting. To have a good time this milestone, be part of us for an unique “behind the scenes” interview with company vice-president, Rob Wilk, and Xandr government vice-president, Mike Welch. They sat down to debate how each organisations coming collectively will assist entrepreneurs obtain their promoting aims.

Les Petites Interviews: The way forward for work and retail

Impressed by our traditional Huge Interview phase, on this episode, we current “Les Petites Interviews,” brief discussions with trade consultants on two key subjects we heard loads in Cannes: The way forward for retail and the way forward for work.

The way forward for retail discussions:

Hybrid purchasing and on-line/offline promotion obstacles manufacturers are dealing with with Glen Conybeare, International President, Reprise Commerce

Retail shifts and rising traits accelerated by the pandemic with Brieane Olson, President of PACSUN

Shopper well being traits fueled by the pandemic with Katie Williams, CMO US, GSK (GlaxoSmithKline)

The buyer’s media expertise on-line with Dan Hagen, EVP International Head of Media Expertise, Havas Media Group

Why bringing empathy to your information issues with Justine Billingsley, CMO, Publicis Groupe

The way forward for work discussions:

Constructing a group construction inside your organisation with Paul Mead, Govt Board, Jellyfish

DEI Sq.: Why range, fairness, inclusion, and intentionality are the inspiration of a terrific retention technique with Cid Wilson, President & CEO, HACR

How people are aligning their work with their values with Obele Brown-West, Chief Options Officer, Tinuiti

Inclusive Advertising Lab: Knowledge bias and easy methods to take a significant stand towards it

How industries gather and analyse information ought to carry equal significance and energy. Each needs to be designed to construct equitable entry to services for all. Our Inclusive Advertising Lab contains clips and insights from a panel dialogue on “Fairness Each Day” and the way entrepreneurs can bridge the knowledge-action hole.

The phase options Nadia Masri, CEO at Perksy; Ty Well being, Director of Advertising Engagement, The B2B Institute at LinkedIn; Kerry Collinge, Director of Progress and Partnerships at System1 Group; Andrew Robertson, President and CEO at BBDO; and Jason Rosario, Chief Variety, Fairness, and Inclusion Officer at BBDO, all of which then sit down to debate information bias and the significance of inclusive buyer journeys with Jennifer and MJ DePalma, International Director of Cultural and Inclusive Enterprise Impression at Microsoft Promoting.

Featured analysis:

Watch our sunshine-filled Cannes episode of The Obtain now!

And that is a wrap, pals! Season 2 of The Obtain has formally ended, and what an thrilling season it was. We’re now gearing up for an exciting and thought-provoking season 3, so within the meantime, atone for any episodes you missed on YouTube or our web site at MicrosoftAdvertising.com/TheDownload.