Get able to embark on an insightful journey via the world of brand name development and promoting as we sit down with the visionary chief, Samir Balwani. Because the CEO and founding father of QRY (pronounced “question”), Samir has curated a crew of modern minds specializing in strategic e-commerce development and model scaling. With over 15 years of expertise, together with stints at American Specific, StyleCaster, and Rogers & Cowan PMK, Samir’s experience in advertising and marketing management is second to none.
Be part of us as we unravel the secrets and techniques of profitable promoting, from hanging the fragile steadiness between short-term positive factors and long-term model growth to crafting fascinating advert creatives that go away an enduring impression.
Tune in to find Samir’s distinctive perspective on model constructing and acquire worthwhile takeaways that may empower you to navigate the ever-evolving panorama of promoting with confidence. Whether or not you’re an entrepreneur, marketer, or visionary, this episode guarantees to encourage and equip you with the instruments it’s essential to propel your model to new heights.
We discuss:
- [0:00] Intro
- [1:59] How Samir began QRY, a advertising and marketing company
- [4:17] Balancing short-term positive factors and long-term model development
- [5:32] Widespread advert pitfalls to keep away from
- [9:04] When is your model prepared for the large advertising and marketing push?
- [10:47] Efficient advert creatives
- [14:16] Optimize your promoting technique
- [16:42] Samir’s favourite shopper case research
- [18:31] The place to search out Samir
- [19:31] What Samir needs you to know
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