Studying Time: 7 minutes
A Wednesday night within the month of June in Bangalore often means an overcast sky and a downpour within the streets.
However on the MoEngage workplace, the race for one of the best generative AI MVP was getting heated by the minute!
The gloomy climate outdoors couldn’t dampen the vibes of over 100 MoEngage staff from Engineering, Product, Advertising, Buyer Success, Gross sales, and Human Sources features. Pizzas, beer, and cans of Pink Bulls did play an essential function, although!
In regards to the MoEngage Generative AI Hackathon 2023
Buyer-centricity and innovation maintain a particular place in MoEngage’s tradition.
With the adoption of generative AI skyrocketing previously yr, internet hosting a Hackathon on this theme served as an effective way for us to faucet into and discover the true potential of generative AI collectively.
The Hackathon proved a superb alternative for members from all features at MoEngage to find out about generative AI, collaborate to unravel Buyer Engagement challenges, and have enjoyable alongside the way in which!
Our Hackathon judges share their ideas about generative AI
Generative AI has the potential to disrupt how manufacturers strategy Buyer Engagement. Right here’s what the leaders at MoEngage should say about generative AI and its impression:
All members developed MVPs and offered enterprise instances for his or her generative AI tasks – from recommending buying merchandise to digital try-ons to creating buyer segments on the fly!
As a MoEngage buyer, you may even see a few of these MVPs in your dashboard quickly 
You may get detailed details about all of the concepts right here.
The Winners That Stole the Present
With 12 MVPs and enterprise shows to go over, the Hackathon judges had been tasked with a behemoth job – selecting the highest 3 generative AI tasks that can redefine the Buyer Engagement house.
After a number of lengthy and arduous discussions, the panel of judges lastly chosen their high 3 selections:
- SegmentChat – Suranshu Garg, Rishabh Acharya, Mohit Bansal, Neha, and Abhishek Tawania
- Jin-Z – Mohit Baranwal, Hemanth Thota, Ritu Gupta, Dharani, and Akshaya Sankpal
- GeneAI Personalize – Anusha Bhagam, Vishwa, Mrityunjay, and Ankit Anand
The panel additionally awarded ShopAssist by The Flash Transformers for the workforce’s modern concept!
Be a part of us at MoEngage!
Are you in search of a brand new problem at a corporation that provides you alternatives to take part in common Hackathons and encourages you to discover outdoors your consolation zone? We’re hiring!
Record of All of the Generative AI MVPs Constructed at MoEngage Hackathon 2023
1. ShopAssist by The Flash Transformers
In response to a survey, 41% of web shoppers face issue discovering “the precise product” they’re in search of.
Customers immediately should manually search and sift via extreme particulars to seek out particular product info, leading to a time-consuming and cumbersome buyer expertise.
Aimed toward bringing the perks of an offline buying expertise to on-line commerce, ShopAssist is a pure language bot that solutions queries solely a couple of buying model’s merchandise and recommends merchandise primarily based on the questions requested by their prospects.
2. SupportGPT by MoeHackers
As manufacturers increase into new markets or geographies and witness a rise of their buyer base, the amount of assist tickets grows proportionally. MoEngage inner knowledge estimates that the amount of month-to-month assist tickets grows by about 41% yearly.
SupportGPT, a sensible assistant, helps Buyer Assist groups
- Summarize assist tickets to assist in re-assigned tickets and high quality audit,
- Auto-generate the primary response to assist cut back FRT considerably, and
- Reply questions primarily based on current assist and assist docs
3. ObserveGPT
The safety of delicate info and the safety of knowledge is a high precedence for all organizations.
Whereas quite a lot of fashionable open-source generative AI platforms add super worth to entrepreneurs, there’s a must be cautious.
Most present generative AI platforms don’t have accountability and full management of their knowledge assortment and utilization insurance policies. There are additionally a number of situations the place knowledge flows to and is saved in uncontrolled and unknown places.
Continued utilization of insecure connections can even result in potential knowledge loss, rising the possibility of knowledge breaches and publicity of potential vulnerabilities.
ObserveGPT is a proxy layer that can prohibit the direct utilization of generative AI platforms, forcing all requests to undergo a proxy. The software displays tokens and applies charge limits to people who attempt to exploit the extra safety layer. Any inner code pasted to the platform mechanically will get restricted by ObserveGPT.
4 & 5. JinjaGPT and Jin-Z
To maintain your prospects pleased and engaged, you want greater than primary personalization primarily based on attributes akin to first title. Entrepreneurs should implement hyper-personalization, delivering tailor-made messages to particular person prospects for a exceptional buyer expertise.
Entrepreneurs depend on Jinja templates to realize superior personalization, permitting them to generate content material dynamically.
JinjaGPT and Jin-Z automate Jinja creation and cut back turnaround time (TAT). This helps entrepreneurs launch their campaigns rapidly and effectively, decreasing their go-live time by greater than 8 hours each month!
6. GeneAI Personalize
When customers attempt on garments at a bodily outlet, they will instantly inform in the event that they’re the proper alternative. It’s simpler to swap out the improper selections and browse for various colours, types, or worth factors that they’re in search of.
Looking for garments must be this seamless within the digital world as effectively. Snapchat, Google, Youtube, Meta (earlier generally known as Fb), and Apple have launched profitable digital try-on campaigns for main buying manufacturers.
GeneAI takes your prospects photographs, maps their searching and search conduct to your current product catalog, and mechanically generates photographs of consumers carrying the clothes merchandise they had been in search of.
These photographs are then fed to current campaigns on push notifications, web site banners, social media advert networks, WhatsApp, emails, and different channels to convey your prospects who’ve deserted their carts again to your platform to finish their buy.
7. SegmentChat
A MoEngage evaluation confirmed that superior segmentation helps enhance buyer engagement by deploying personalised campaigns.
- Personalizing emails primarily based on buyer conduct boosts open charges by 2.7x
- Push Notifications personalised primarily based on buyer conduct result in 5.47x extra clicks
- Customers are 3.86x extra prone to click on on cellular in-app messages and web site banners personalised primarily based on buyer journey
- When manufacturers personalize Textual content Messages (SMS) primarily based on buyer journey, they witness 6x extra conversions
SegmentChat is a product that enables entrepreneurs to create customized segments through chat enter. The mannequin processes accessible buyer attributes, occasions, and occasion attributes to construct a section of consumers primarily based on a marketer’s queries.
SegmentChat gives iterative segmentation, permitting entrepreneurs so as to add extra filters on generated segments to refine their buyer cohorts additional and ship hyper-personalized communication.
8. CatalogTai
CatalogTai is an AI-powered knowledge catalog that mechanically creates descriptions of knowledge belongings inside seconds. The catalog depends on metadata to generate descriptions for belongings of the identical sort with related names.
This helps entrepreneurs decrease prices and enhance effectivity due to larger automation and higher useful resource utilization. Utilizing CatalogTai additionally reduces error charges and improves ease of understanding.
9. Gyaana by Mind Buzz
As a corporation grows, discovering the solutions to your queries from a number of information bases will get difficult.
Gyaana is a Slack bot that fetches responses to queries from Slack conversations and Assist or Assist paperwork, makes use of an open-source generative AI mannequin to compile a response, and shares the data you want – all with the additional advantage of protecting your group’s knowledge personal.
10. CostSaber by JediMasters
Cloud Price Optimization is a vital course of for any group. It’s vital to make sure organizations are optimizing and profiting from their IaaS investments with out compromising the standard of service.
There are a number of challenges with the present conventional strategies:
- Handbook effort: Crucial engineering man-hours are spent on knowledge entry and Google Sheet updates.
- Not on-demand: Determination-making is delayed leading to extra $ racking up!
- Information Prep is a prerequisite for any evaluation, leading to additional delays in decision-making.
- Not user-friendly: Most platforms can’t be utilized by non-tech-savvy features like Finance or higher administration.
- Handbook intervention signifies that knowledge and stories are error-prone and never scalable.
Price Saber is a next-generation AI-powered Useful resource Administration Assistant that helps transfer all the info and evaluation from boring and cumbersome Excel sheets to on-demand, fast, and insightful Question Evaluation.
As a substitute of being slowed down with guide knowledge cleanup and filters, a corporation’s staff can ask their queries to CostSaber and get insightful solutions inside milliseconds!
11. LocalizeGPT
Localize GPT is a product that empowers entrepreneurs to effortlessly analyze e mail HTML templates and generate a translated model within the marketer’s desired native language whereas preserving the unique structure and design.
This helps entrepreneurs seamlessly attain out to and interact a world viewers by delivering vernacular e mail content material, exponentially enhancing their personalization efforts with minimal time investments!
12. CoreGPT
CoreGPT is a chatbot that can be utilized by Entrepreneurs and Product House owners to create buyer journey campaigns inside seconds by inputting components akin to use instances and communication channels for use.
Some widespread use instances CoreGPT will help with manufacturers embrace:
- Deserted Cart (Buying)
- Informing prospects about upcoming sale bulletins and recommending merchandise primarily based on their previous purchases (Buying)
- New buyer onboarding (BFSI)
- Coverage renewal reminders (BFSI)
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