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MoEngage has been awarded the “Cell Innovation of the Yr 2022” and recognised by MarTech Outlook because the “Prime 5 Personalisation Options Firms within the UK”.
Raviteja Dodda, Co-founder & CEO, MoEngage, commented on the popularity, “The client-obsessed marketer right this moment is at all times looking out for that consider prospects’ previous interactions and behaviours to enhance personalisation within the type of featured merchandise, message content material, message format, and channel. These recognitions validate the customer-centric method MoEngage has adopted to fulfil the present hole within the campaign-centric market.”
Attributing these wins to the insights-led method, Shalini-Devji Jethwa, Director of Advertising and marketing, Europe, stated, “Our effort has at all times been to construct a multi-channel platform that gives clever analytics and actionable insights, guaranteeing a pleasant, frictionless buyer expertise. Within the final couple of years, MoEngage’s platform was adopted by prime manufacturers equivalent to Deutsche Telekom [T-Mobile], Travelodge, Ally Monetary, Hearst, Samsung, McAfee, CIMB Financial institution, Flipkart, OYO and extra. Along with the awards, this can be a robust indicator that we’re shifting in the correct course. We are going to proceed to construct cutting-edge options that fill gaps available in the market.”
Concerning the Awards
Retail Programs Awards 2022 – Cell Innovation of the Yr
This award is offered to an answer by a vendor that allows prospects to get probably the most out of the cell expertise, utilizing their gadgets to interact with a retailer and store each time and wherever is handy.
The winner was determined based mostly on a expertise that powers the cell channel, be it an app, cell funds service, cell advertising system or a mobile-optimised web site.
Martech Outlook – Prime 5 Personalisation Resolution Suppliers in UK 2022
Advertising and marketing Tech Outlook is an enterprise expertise journal. It’s the go-to useful resource for senior-level Advertising and marketing leaders and decision-makers to study and share their experiences with merchandise/providers, applied sciences and Advertising and marketing expertise traits. The journal evaluated personalisation resolution suppliers within the UK to develop the Prime 5 resolution suppliers that allow a one-to-one engagement expertise throughout channels.
Wanting into the Future
We’re extremely proud to have been recognised for our innovation and personalisation. We stay dedicated to our imaginative and prescient of constructing a customer-centric, insights-led platform that facilitates a frictionless buyer expertise.
Our focus will proceed on innovation and constructing a platform in contrast to some other. The place the present platforms are focussed on cohort evaluation and segmentation capabilities, we try to offer entrepreneurs highly effective AI-driven capabilities that empower advertising and product managers to determine one of the best prospects to focus on with individualised messaging at unprecedented speeds.
To look at our platform in motion, Try our product demos. They’re quick and simple to skim by way of, so you will get a really feel for what we provide.
Additional Studying
The State of Insights-led Engagement Report 2022 | Europe Version – Obtain Report
Magenta Telekom Observes 1.5x Development in App Adoption – Learn Case Examine
Personalisation Pulse Verify Report: Europe Version – Obtain Report
