ITV’s in-house advert company has not to date had the impression of the Channel 4 and BBC groups, however the appointment of Mom’s Niki Garner as director of ITV Artistic might sign a brand new period for the broadcaster.
Garner was at Mom for greater than 12 years, and most just lately held the title “joint head of Mothering,” with a give attention to the company’s tradition, expertise, and DE&I programme. She additionally labored on purchasers together with Ikea, Samsung, Diageo, PG Suggestions and Debenhams.
Garner replaces Matt Scarff, who just lately went freelance after 9 years within the job.
She stated: “Mom has been my house for a big chunk of my life, I’m leaving with many, many pleased recollections and 12 years’ expertise constructing manufacturers in bizarre methods – transferring to ITV Artistic will let me put these expertise to good use on a model that I really like. It’s going to be a journey full of drama, comedy, factual, leisure, a wholesome dose of actuality, plus some beautiful folks in Jane and the group at ITV.”
Jane Stiller, CMO of ITV, stated: ”Niki is an excellent chief with a monitor report of delivering extremely efficient, courageous artistic work which modifications folks’s behaviour and delivers nice enterprise outcomes. ITV is known for superb artistic campaigns which replicate and form widespread tradition and Niki is strictly the correct individual to guide our in-house group into the longer term.”
