After seven years with Publicis.Poke, Morrisons grocery store has determined to see what’s on the market.
This 12 months’s Christmas advert centred on “Farmer Christmas” and wasn’t a standout providing, so possibly subsequent 12 months we are going to see the efforts of a brand new company. AMV BBDO (nonetheless seeking to substitute Sainsbury’s), Leo Burnett and Pablo need to take the account off Publicis.Poke, which remains to be in with an opportunity.
When the evaluate was introduced, chief buyer and advertising officer Rachel Eyre mentioned that lots had modified within the final seven years, so that they needed to ensure they’re working with “the easiest strategic and artistic associate.”
The shortlist would counsel that the pitch is about extra than simply saving prices, however Morrisons is saddled with hundreds of thousands of buyout debt and was just lately overtaken by Aldi because the UK’s fourth largest grocery store.
There have even been rumours of a sale to Amazon, which sells Morrisons through its Amazon Recent supply service.
