Impartial branding company Spine Branding defines itself as a “inventive enterprise associate for purchasers who’re prepared for extraordinary options.” In delivering excellent outcomes, the Yerevan-based company delves right into a model’s essence and values and, as soon as the staff fully understands what guides their associate, they handle turning their shopper’s ideas into visuals that aren’t solely aesthetically pleasing however which have an enormous potential to draw customers to the model like bees to a honeypot.
According to the company’s manner of expressing a model’s ethos is the staff’s branding and packaging undertaking for Haterk Meals, a social enterprise whose reference to its public strongly depends upon nature and the scrumptious treats it provides. The corporate produces 100% pure and ecological merchandise, taking note of honey manufacturing specifically.
With a imaginative and prescient to be a world-famous model that brings premium-quality, Armenian honey to customers, Haterk teamed up with Spine Branding, assigning the inventive staff the duty of injecting the model promise into its visuals. In constructing the image the staff was requested to protect the enterprise’ “distinct character of following the paths to nature’s bounties.”
To specific the model identification throughout the model’s vary of merchandise (9 kinds of honey, juice, and pomegranate molasses), the staff launched into a inventive journey to the place Haterk merchandise had been first produced, guaranteeing that the model promise of “a wholesome and energetic life” echoes all through the brand new design.
Though easy by way of a coloration palette, the packaging “brings the surface inside.” Outlined utilizing black and white, the honey jar labels harmoniously distinction with the nectar inside, which shines by way of the containers’ clear glass.
Tree branches, fruit blossoms, and flowery meadows stretch throughout the labels, with silhouettes of animals corresponding to bears, bunnies, or deer finishing the image, “perfecting the idyllic scenes introduced to you,” describes the company.
The cute tales transcend the jar labels, manifesting themselves on the outer packaging as properly. Relying on how the bins are positioned, customers are invited to develop their very own forest, create their very own oasis of tranquility by caring for the meadows, or make the mountainous panorama extra beneficiant with just a few extra peaks just by lining the bins up or by stacking one on high of the opposite.
