Diageo, the maker of Smirnoff, Gordon’s and Guinness, have launched a marketing campaign to advertise accountable ingesting this New 12 months’s Eve.
As one of the vital common nights of the 12 months for folks to exit and drink, Diageo has used an eye catching design to encourage ingesting sparsely.
The design was first used of their September marketing campaign aimed toward college students beginning their college careers.
Taking a light-hearted strategy, the marketing campaign shows the variety of models which might be in sure drinks similar to wine and beer. The tagline ‘Do you actually need to go there this New 12 months’s Eve?’ is displayed throughout the underside of every poster.
All the adverts are proven in opposition to a vibrant yellow background, with one that includes a sad-looking coach, headed, “Waking up on January 1st with just one shoe…”
One other exhibits a tipsy cocktail determine brandishing a selfie follow the header, “Posting drunk selfies at midnight? #Remorse.”
Diageo’s World Society Director, Kate Gibson, commented: “New 12 months’s Eve is without doubt one of the largest vacation occasions of the 12 months, a time when folks ought to come collectively and rejoice with their pals and households.
“In the case of alcohol, accountable ingesting doesn’t imply you may’t nonetheless benefit from the festivities and we hope this marketing campaign will enlighten shoppers in regards to the significance of moderation.”
The adverts will likely be located in outstanding places round London similar to Kings Cross St Pancras, Waterloo and Leicester Sq..
