Instagram is testing a brand new photograph function that seems to be an nearly precise copy of a well-liked new photograph app.
In accordance with leaker Alessandro Paluzzi, Instagram is experimenting with a brand new function referred to as ‘IG Candid Challenges’, the place customers are prompted at a distinct time every day to seize and share a photograph inside two minutes. Photos will then be shared with different customers collaborating within the problem.
Instagram is testing a brand new function that appears remarkably like a rival app.
In accordance with Paluzzi, IG Candid Challenges use a dual-camera mode the place each entrance and rear cameras are activated concurrently, capturing a picture of the person together with their photograph.
Paluzzi revealed his findings on Twitter, together with screenshots of the so-far-unreleased function which has since been confirmed to Engadget as an ‘inner prototype.’
If any of this seems acquainted, it’s as a result of IG Candid Challenges bears greater than a passing resemblance to the favored new app, BeReal.
Each use every day notifications to immediate customers to take pictures inside a two-minute window and each seize pictures from each entrance and rear cameras concurrently. Nevertheless, BeReal moreover bans the usage of photograph filters or picture enhancing, whereas it’s unknown whether or not IG Candid Challenges would do the identical.
Billed as a brand new and distinctive strategy to uncover who your folks actually are of their every day life, BeReal is at the moment the No.1 hottest app within the iOS App Retailer in the US. It ought to come as no shock then that Instagram, at the moment sitting within the No.8 spot, should put together a response.
BeReal is offered for Android and iOS
Whereas the present IG Candid Challenges prototype seems to be extremely just like BeReal, it’s essential to keep in mind that it’s at the moment meant just for inner testing and should ultimately seem in a considerably totally different kind — assuming it’s launched in any respect.
BeReal is meant as an antidote to the extremely curated, edited, and filtered influencer-centric world of social media apps, so it could be a disgrace to see its core options swallowed up by Instagram. Nevertheless, even when this have been to occur, merely including IG Candid Challenges to the combo wouldn’t present customers with the escape from Instagram that customers seem to need — away from follower counts, filters, influencers and beneficial posts from strangers.
That may come solely from switching to a wholly separate app.
Comply with @paul_monckton on Instagram
