Boston Bruins defenseman Charlie McAvoy and his father star in “On and Off the Ice,” a brand new spot from Nationwide Hockey League associate MassMutual.
The spot will debut in the course of the 2023 Uncover NHL Winter Traditional Jan. 2, when McAvoy’s Bruins will host the Pittsburgh Penguins at Fenway Park, house of Main League Baseball’s Boston Purple Sox. The puck drops at 2 p.m. ET.
MassMutual collaborated with media company Large Spoon on On and Off the Ice, which is geared toward driving contextual relevance within the firm’s house market of Boston and provides the sports activities expertise to the standard mixture of advert placements and tv spots.
MassMutual chief advertising and marketing officer Jenn Halloran stated in a press release, “Because the starting, MassMutual has stood for interdependence. By way of sports activities, we’ve the flexibility to rejoice the moments when individuals depend on one another, each on a staff and with these round them who supported them. Charlie’s story and relationship along with his father is an indication of what it means to have one of these unwavering assist, which ends up in success in sport and in life.”
