Wieden + Kennedy Portland and Nike have crafted a becoming tribute to Serena Williams, which was pushed out on social media simply moments after her defeat on the US Open on Friday night time.
Nike’s line is, “By altering nothing, she modified every thing.” Williams herself might even have had a hand in it – she repeated the very same sentiments in a post-match interview, when she talked about how she received to the highest by being herself, regardless of the criticism she so typically attracted.
Nike mentioned: “Serena Williams redefined what it means to be a real champion. Her legacy transcends sport and has impressed generations. We stay up for persevering with our long-standing partnership along with her. And, we thank her for all she has performed and can do sooner or later.”
Williams, who’s essentially the most tweeted about feminine athlete of all time, has declared her intention to “evolve” (by which she means retire) from tennis, and can little doubt proceed to be a invaluable asset to Nike, lengthy after she stops competing.
Her enterprise capital agency, Serena Ventures, which principally backs corporations run by folks of color and girls, together with courting app Bumble, is already very profitable. It has to this point funded 16 “unicorns” (corporations valued at greater than $1bn), based on The Observer.
