Nike approaches back-to-school commercials otherwise this yr. With assist from Soursop, the model’s new marketing campaign ‘By no means Carried out Taking part in’ focuses on discovering the magic within the mundane by remodeling chores into sporting occasions.
The marketing campaign is led by inventive consultancy Soursop, who beforehand labored with the model on its Emma Raducanu Wimbledon marketing campaign earlier this summer time and on a community-based marketing campaign in Berlin final yr.
The sequence of 4 hero movies have been directed by India Rose Harris and have a combination of road forged and well-known households, with images led by Lucas Garrido.
The primary advert reveals Dutch soccer legend Virgil Van Dijk gardening, earlier than being enticed into an epic recreation of soccer together with his daughters.
YouTube and Channel 5 TV personalities, the Grimwades household, star in a second movie, which reveals them turning homework and dealing from house right into a dance battle.
The opposite two movies function households found via road casting, who’re filmed turning a stroll across the block right into a 100-meter race, and doing the laundry right into a recreation of tennis.
