With airport disruptions ongoing, this marketing campaign might be a sufferer of its personal success. O2 and VCCP have arrange a really inviting “Roam Freely” lounge at Gatwick airport, the place holidaymakers can have a drink, sit round in deckchairs, and put the youngsters on bean luggage within the Disney+ room.
It’s open till 30th September for O2 Precedence members (and any family and friends members they’re travelling with). As an added bonus, Precedence members are additionally being supplied free lounge entry at airports globally if their flights are delayed by 60 minutes or extra.
Daryn Lawrence, artistic director at VCCP London, stated: “As an alternative of airports being a spot to begrudge we thought we’d flip the script and permit O2 prospects to embrace the magic of journey proper at the beginning with a calming lounge, geared up with every part wanted to kickstart that vacation feeling. O2 is all about cost-free, trouble free journey and our Lounge is the right extension of the Roam Freely promise.”
VCCP has additionally give you a novel method for easyJet, placing collectively a partnership with Spotify to suggest journey locations primarily based in your listening habits. The “Hear and guide” microsite might be promoted with a marketing campaign throughout Europe, constructing on the “nextGen” easyJet positioning.
MAA artistic scale: 7
