VCCP’s Christmas marketing campaign for O2 tackles the difficulty of “information poverty” by providing a million GB of free information to individuals who want it.
The TV advert to advertise the provide is a chance to inform a heartwarming Christmas story. It stars a disconnected “Snowgran” who’s rescued from loneliness by O2 mascot Bubl and buddy once they give her an O2 Christmas SIM card. These free playing cards might be out there by way of an software course of on-line and in retailer.
Simon Groves, director of name & marcomms at Virgin Media O2, mentioned: “With the cost-of-living disaster deepening, we’re serving to much more individuals keep related. Our Christmas marketing campaign combines festive spirit with motion by elevating consciousness of the Nationwide Databank and the free O2 information that’s out there to assist these most in want keep related over the festive interval.”
Jonny Parker and Chris Birch, ECDs at VCCP London, mentioned: “We’re very proud to be launching a marketing campaign that goes effectively past speaking about a problem however truly does one thing to assist those that want it. The Snowgran is a good looking, icy but heat, story of connection when individuals most want it – at Christmas.”
An intensive media drive has been deliberate and executed by Havas Media.
The advert’s tone is somewhat downbeat, however further factors for providing sensible assist with connectivity throughout the price of dwelling disaster.
MAA inventive scale: 7
