Sure, we’re Open, the inventive studio based by Sebastián Marvin and Máximo Lorenzo, is thrilled to debut the brand new international built-in marketing campaign for HRC, introducing the brand new Messi Hen Sandwich.
Miami, July 12, 2023.- “Greatness Occurs Right here” is the most recent marketing campaign by Arduous Rock Cafe to resume its partnership with Lionel Messi as their model ambassador. On this extraordinary second of his profession, Messi steps into the colourful function of chef at this famend international restaurant, identified for offering unforgettable model experiences.
Developed totally by Sure, we’re Open, this new marketing campaign has the target of strengthening the partnership between Arduous Rock Cafe and the worldwide soccer legend, Leo Messi. “Greatness Occurs Right here” builds upon the Dwell Greatness platform launched by the model in 2020 and shall be launched in all Arduous Rock Cafes worldwide and choose motels. The marketing campaign will obtain substantial advertising help, together with mass media and social media protection, in addition to an revolutionary 360-degree internet expertise that provides a component of leisure and enjoyable.
Máximo Lorenzo, Managing Associate at Sure, we’re Open, commented, “We’re proud and delighted to collaborate with Arduous Rock Cafe on the launch of this new and impressive marketing campaign. The model faces the problem of remaining cool and related, not solely to its most loyal prospects but additionally to new shoppers who’re more and more demanding and linked, representing the brand new generations.”
Sebastián Marvin, co-founder and Inventive Associate at Open, added, “The fantastic thing about our work lies in crafting concepts and bringing them to life. Proposing to contain Messi much more with the model and showcasing him within the function of a chef felt like a profitable transfer for the marketing campaign and for establishing this long-term partnership.”
Lastly, Millie Vergara, Managing Associate at Open USA, highlighted, “We congratulate our consumer, Arduous Rock, for having the imaginative and prescient two years in the past to forge this nice partnership with the legendary Leo Messi. Our objective is to attach with the Hispanic client phase and a common client by means of sports activities and meals enjoyment ardour factors.”
