I made a decision to write down this Social Cat evaluation as a result of I believe it is a platform that has a number of potential. It connects small manufacturers and micro-influencers, which is one thing that I believe is absolutely essential within the digital advertising and marketing world.
Social Cat solves an actual drawback that small companies encounter whereas leaping into influencer advertising and marketing. They’ve a tough time discovering and contacting the precise micro-influencers for his or her campaigns.
You possibly can’t simply go to Google and kind in “micro-influencers.” You’ll get imprecise outcomes at finest. Even for those who get an inventory, you need to test their social media profiles on Instagram, YouTube, Fb, Twitter, and so on. This may be time consuming and troublesome to do for those who’re unfamiliar with all of the totally different platforms.
Additionally, it may be arduous to get in contact with them. Lots of them do not have public contact info listed on their social media profiles.
And even when they do have contact info listed, they might be inundated with requests from manufacturers and never have the time to reply to all of them.
Social Cat makes an attempt to sort out this problem by creating a bridge between small manufacturers and micro-influencers.
However does it do it nicely? On this Social Cat evaluation, I’ll talk about its principal options, pricing, and extra based mostly on my thorough testing of this platform.
Disclosure: This content material has a couple of affiliate hyperlinks, which suggests for those who click on on them, I’ll get a fee (with none additional value to you).
What’s Social Cat?
Social Cat is the right platform for manufacturers and micro-influencers who wish to collaborate. On the platform, you may both join as a creator or a small model.
Whichever choice you select, you’ll be capable to create your profile in 3 to five minutes. You’ll have to reply a couple of primary questions that spotlight what you’re searching for. Based mostly in your profile, the influencer advertising and marketing platform will match manufacturers and micro-influencers.
Social Cat offers manufacturers with publicity in entrance of micro-influencers every day, through a Each day Digest e mail system. The micro-influencers categorical curiosity in working with manufacturers, and if the manufacturers settle for the collaboration request, it is a match!
As quickly as a match occurs, Social Cat makes an intro between the model and the micro-influencer on e mail, and so they can take the dialogue ahead. For manufacturers, the great thing about that is that the micro-influencers are already engaged, since they discover out first concerning the manufacturers.
Execs and Cons
In case you are searching for a fast Social Cat evaluation, simply have a look at this listing of professionals and cons. You’ll have a greater thought of what to anticipate from the platform.
Execs of Utilizing the Social Cat Platform
- It’s straightforward to get registered on the platform
- Their pricing may be very clear, with a cancel anytime coverage in place
- You possibly can arrange gifted collaborations, alongside paid or affiliate ones
- You possibly can test model critiques for various creators
- Their buyer assist group manually screens the reporting system
- You possibly can test earlier campaigns with different manufacturers for every creator
- Pre-vetted micro-influencers
Cons of Utilizing the Social Cat Platform
- Operational in restricted nations [USA, UK, New Zealand, and Australia]
- Has micro-influencers from solely Instagram and TikTok presently
Pricing
Social Cat’s pricing is designed for small companies that wish to get began with social media advertising and marketing however do not have the large budgets of bigger firms. For simply $49/month, you can begin with Social Cat and search for the precise micro-influencers.
What’s extra, they provide a 7-day free trial so as to get a really feel of the platform earlier than committing to it full-time.
Listed here are the main points of all their pricing plans:
Begin-Up Plan: $49/month
- This plan is nice for these manufacturers that simply wish to get began with influencer advertising and marketing campaigns. With this plan, you may stand up to 10 micro-influencer matches each month.
Progress Plan: $99/month
- This plan is nice for these manufacturers who wish to add extra user-generated content material, model consciousness, and gross sales. With this plan, you may stand up to 25 micro-influencer matches each month.
- It consists of: Publicity Enhance – get your model in entrance of extra creators repeatedly which suggests extra creators to select from. Prime Model Badge – your model will likely be highlighted as a best choice model in your area of interest. One Devoted Session with a Social Cat Professional.
Professional Plan: $179/month
- This plan works nice for manufacturers that wish to scale their influencer advertising and marketing campaigns. With this plan, you may stand up to 50 micro-influencer matches each month.
- The Professional Plan additionally consists of all of the options within the Progress Plan, and two devoted periods with an skilled.
Social Cat’s pricing plans have no obligatory contracts. For those who don’t wish to use the platform, you may cancel it instantly. Consider it as a month-to-month subscription service in your influencer advertising and marketing campaigns.
Particular Provide: Use code – SHANE25 – to get a 25% low cost in your first month on Social Cat, accessible for all month-to-month plans.
Social Cat Key Options
I wish to deal with the important thing options of Social Cat for this evaluation. Why? As a result of once I examined it, I discovered that they’re what makes the platform distinctive and price utilizing.
There are different platforms on the market that do related issues, however Social Cat has a couple of key options that make it stand out from the remainder.
Easy Matchmaking Course of
Discovering the precise influencers will be daunting, particularly for those who’re simply beginning out. You possibly can spend hours scouring social media platforms, solely to return up empty-handed.
That’s the place Social Cat is available in. The platform will match your model with essentially the most related creators. You possibly can deal with different duties whereas they deal with discovering the precise influencers for you.
They’ve a database of over 10,000 pre-approved Instagram and TikTok micro-influencers throughout a number of niches. Take a fast have a look at the most well-liked niches of their creator database:
Good Vetting Course of
When any influencer indicators up on the Social Cat platform, they undergo a vetting course of. Their group manually vets every applicant to make sure that solely high quality profiles make the lower.
However what are the factors for vetting micro-influencers on the Social Cat profile? They embody:
- Profile Content material: Whereas Social Cat isn’t essentially searching for closely edited pictures and complex decor, they do want high quality content material.
Listed here are their judging standards for profile content material:
- An aesthetically pleasing feed
- Profile content material that exhibits an influencer’s passions and pursuits
- Merchandise critiques the place they’ll see a sure stage of involvement in model collaborations
- A concise bio that displays an influencer’s character and pursuits
- Current Reels or Tales associated to product critiques
They search for genuine engagement within the following methods:
They settle for profiles with fewer followers if:
- They’ve a excessive variety of posts together with above-average content material high quality
- They’ve a excessive and genuine engagement fee
- They’ve good submit captions
- They’ve related hashtags
- They’ve as much as 5 model collaborations already executed
Ideally, they’re searching for profiles which have a ratio of three:1 on the variety of followers vs the variety of accounts adopted.
One of the vital essential guidelines to get accepted on their platform is that an account with 3000 followers should observe lower than 1000 accounts again, ideally lower than 500. They declare that exceptions to this rule are uncommon.
- Submit Depend: The Social Cat group critiques the variety of posts on an influencer’s profile. They solely approve those which have a minimal of 100 posts, Feed, or IG Reels.
If a profile has wonderful content material and an awesome aesthetic, in addition they approve profiles which will have 50-100 posts
Content material Possession Rights
As a model, you at all times wish to defend your funding. Once you pay an influencer to advertise your product, you wish to guarantee you may proceed utilizing that content material even when the connection ends.
On the Social Cat platform, manufacturers have the possession rights to make use of created content material by the micro-influencer in perpetuity and on any advertising and marketing channel, together with adverts.
Test Earlier Campaigns
Earlier than you signal any influencer, you wish to ensure that the content material they create is on-brand for you. It’s essential to know that they perceive your target market and might produce content material that resonates with them.
To make sure that you discover the actual deal, Social Cat allows you to test an influencer’s earlier campaigns on the platform. So for those who’re trying to work on an essential marketing campaign, be certain that to test an influencer’s different model collaborations earlier than you match with them.
Create Gifted Influencer Campaigns
Gifted collaborations are a good way to get began with influencer advertising and marketing with out breaking the financial institution. By partnering with an influencer who’s keen to advertise your model in trade without spending a dime services or products, you may attain a bigger viewers.
The Social Cat platform acknowledges this reality and offers an choice to create gifted influencer campaigns.
Whereas I’ve seen a number of different standard influencer advertising and marketing platforms, this can be a distinctive characteristic that I haven’t come throughout typically.
Creator Content material Library
Need to defend your model’s popularity by guaranteeing that influencer content material is correct and freed from any offensive or deceptive statements?
The Social Cat platform has obtained you lined. They’ve a particular content material house the place influencers can add their content material. Manufacturers will obtain the content material right here for obtain in HD to repurpose.
Creator Evaluations
As a model, it is very important see what different manufacturers consider the creator earlier than signing them up. This gives you an thought of their work ethic and whether or not or not they’re dependable.
Evaluations from different manufacturers can even present beneficial insights right into a creator’s inventive course of and their capacity to execute briefs. It can provide help to gauge if a selected creator is a proper match in your model campaigns.
Manually Monitored Reporting System
Manufacturers can entry Social Cat’s manually monitored reporting system to maintain a good eye on the marketing campaign numbers. If one thing goes incorrect, their group steps in that will help you navigate via any points.
How To Use Social Cat
Now that you’re acquainted with the primary options, I wish to present you tips on how to use the Social Cat platform. For this Social cat evaluation, I created a free account to offer you a primary thought of the registration course of and what you are able to do on the platform.
Please word that I haven’t truly collaborated with micro-influencers through the platform. The aim of this evaluation is to speak concerning the interface and the performance of the platform.
On the Social Cat platform, you get two choices:
- Signal Up as a Model
- Signal Up as a Creator
For this Social Cat evaluation, I’m solely specializing in what it’s like for manufacturers to enroll on the platform.
Step 1: Decide Your Goal Viewers
Step one is to select the target market that you just wish to goal in your influencer advertising and marketing marketing campaign. You possibly can choose a number of choices from those given. For this evaluation, I’m going to decide on ladies and men within the age group of 25-44.
Step 2: Choose Related Subjects
The following step is to pick related matters based mostly on your small business area of interest. There are a number of choices so you’re certain to search out one thing associated to your area of interest.
Step 3: Select Your Location
On this step, you may select the placement the place your small business operates. Take into account that Social Cat will present you content material creator profiles based mostly on the placement you enter at this stage.
So, if your small business is US-based however you wish to work with creators in Australia, you must select “Australia” as your alternative right here.
Step 4: Enter Your Enterprise Location
Once you enter your small business location, Social cat tries to match you with native creators. You can even select to skip this step if you’d like.
Step 5: Select the Proper Social Media Channel
Subsequent, determine if you wish to get matched with creators on TikTok or on Instagram. You can even select each social media platforms right here. For this evaluation, I’m solely going with “Instagram.”
Step 6: Select the Kind of Creators You Need to Work With
Choose the niches for the influencer profiles that you just’d prefer to see. Be certain that this alternative is in sync with the choice you selected in Step 2.
Step 7: Select Acceptable Collaboration Varieties
You possibly can select the kind of collaboration you’d prefer to have with influencers. Would you want them to showcase your product through Instagram Reels, Instagram Tales, Photograph Grid, or Video Grid?
You possibly can select all choices too in case you are open to all types of collaborations. For those who’ve chosen TikTok as your most well-liked social media channel, these choices will look barely totally different for you.
Step 8: Add Your Public Assessment Hyperlink
If you need creators to depart you a evaluation on public evaluation websites, you may add a hyperlink right here. As a small enterprise, it might probably provide help to acquire credibility. You can even select to skip this step.
Step 9: Choose the Minimal Variety of Followers For Creator Profiles
At this stage, you may select the bottom variety of followers you desire to your creators to have. You possibly can even discover creators who’ve above 5000 followers.
Step 10: Describe Your Product
Write a brief description of the product that you just’d like influencers to advertise for you. It’s endorsed that you just add value particulars right here so creators can have a greater thought of what you’re providing.
Step 11: Select Your Marketing campaign Purpose
Decide a marketing campaign aim that finest describes what you wish to obtain along with your marketing campaign: Create extra user-generated content material, increase consciousness, or improve your gross sales.
Step 12: Select How You Would Compensate Influencers
Would you prefer to present your merchandise, pay a set payment, or supply a fee on every sale to your influencers? Decide whichever choice works for you. In case you are open to all three choices, you may choose all three as nicely.
Step 13: Decide a Plan
At this step, you may select which plan you’d like to enroll in. Social Cat offers you a 7-day free trial for all three plans listed under. The free trial includes 0 threat, in case you are not proud of it, you may cancel earlier than it transitiones to a paid subscription.
When you enter your bank card particulars, you may entry the platform without spending a dime for per week. Social Cat begins charging you on the finish of the week based mostly on the plan you select right here, if you need to proceed.
Particular Provide: Use code – SHANE25 – to get a 25% low cost in your first month on Social Cat, accessible for the month-to-month plans.
The entire registration is tremendous easy and took me about 3-5 minutes to finish. Fairly clean, I have to say. So, what’s subsequent?
Here’s a fast overview:
When you join, Social Cat matches your model with creators of their database. These matches are based mostly on the merchandise that creators are utilizing and what sort of manufacturers they’re concerned about. The platform additionally takes under consideration your area of interest, location, price range, marketing campaign objectives, and different particulars.
They repeat the method each month till you discover related matches. Once you begin getting proposals, you may determine which collaboration requests you’d like to simply accept.
Social Cat sends you each an introductory e mail to interrupt the ice. From there, you may take the dialog ahead.
Buyer Help
For help, Social Cat has a particular Assist Heart on their web site. Whereas I used to be testing the platform, I checked out a few articles and they’re very informative. However for those who’d like to write down a couple of particular drawback, you need to use the Contact tab on their web site.
You can even ship an e mail on to joe@thesocialcat.com. They sometimes reply inside a couple of hours. You can even name them at +44 7933 441 043 or ship them a message on Instagram.
Comparability with Different Platforms
Social Cat is exclusive among the many finest influencer advertising and marketing platforms due to its distinctive matchmaking course of. The profile is about up such that their algorithm can perceive the wants of companies and creators.
It’s like Tinder for manufacturers and creators, however more likely to be simpler! They make a match such that each events will likely be proud of the association.
Upfluence, Fourstarzz, and Heepsy would be the high influencer advertising and marketing platforms on the market however Social Cat has a totally totally different target market.
The value of influencer advertising and marketing can go into hundreds of {dollars} or extra. However what about these companies that don’t have an enormous price range? That’s Social Cat’s principal viewers.
The platform has a sturdy deal with small companies that will not have an enormous price range however nonetheless wish to attain a large viewers.
Their gifted campaigns permit companies to get their services or products in entrance of potential prospects for free of charge, which is a good way to get began with influencer advertising and marketing.
Social Cat’s pricing mannequin is inexpensive so small companies can get began with influencer advertising and marketing extra simply.
FAQs
1. What’s a gifted collaboration?
Social Cat has a “Gifted Campaigns” characteristic that permits companies to ship merchandise to influencers without spending a dime. This can be a nice strategy to get your product in entrance of potential prospects with out spending a dime.
2. Is Social Cat free?
Social Cat presents a 7-day free trial for his or her paid plans. If you want to take a look at their platform earlier than signing up for a paid plan, you may also e book a demo.
3. What sort of influencers are listed on Social Cat?
On Social Cat, micro-influencers who’ve between 1k and 50k followers are listed. You could find influencers throughout niches from the USA, Canada, the UK, and Australia.
Social Cat Assessment: What’s My Verdict?
General, I believe that Social Cat is a superb choice for companies trying to run an influencer marketing campaign. The platform is user-friendly and offers a number of options that companies can make the most of. I extremely advocate utilizing Social Cat for those who’re a small enterprise proprietor trying to run an influencer marketing campaign.
Do you could have any questions concerning the options listed on this Social Cat evaluation? Please submit them within the feedback part. I’ll be completely happy to reply them for you.
Particular Provide: Use code – SHANE25 – to get a 25% low cost in your first month on Social Cat, accessible for the month-to-month plans.
Disclosure: This content material has a couple of affiliate hyperlinks, which suggests for those who click on on them, I’ll get a fee (with none additional value to you).
