This shall be my final submit of 2022, and I wish to thank everybody who has spent a few of his or her beneficial time studying this weblog. My aim right here has at all times been to offer content material that readers will discover informative, thought-provoking and helpful, and I have been immensely gratified by the eye and engagement this weblog has obtained.
I am planning to make a number of modifications to this weblog in 2023. The plans are principally ultimate, and I will be detailing them in my first submit of subsequent 12 months on January eighth. Typically, although, I plan to focus extra of the weblog content material on the strategic themes which can be shaping the follow of B2B advertising and marketing. Extra to come back on this subsequent month.
For the previous a number of years, I’ve used my final submit of the 12 months to share which posts have been most generally learn. For this listing, I am solely contemplating posts that had been revealed in 2022. I’ve ranked the posts primarily based on cumulative complete reads, so these revealed earlier within the 12 months have a bonus.
So, in case you missed any of them, listed below are our 5 hottest posts of 2022:
- [Deep Dive] On-line Marketplaces Reshape B2B Commerce and Immediate New Advertising and marketing Techniques
- Why Model Loyalty Is a Uncommon Commodity
- [Book Review] A Strategic Information to Utilizing Synthetic Intelligence in Advertising and marketing
- Novelty Is Important for Compelling Thought Management
- [Deep Dive] Is Goal Advertising and marketing Proper for Your Firm?
Glad holidays to everybody, and finest needs for a terrific 2023!
Picture courtesy of Republic of Korea through Flickr (CC).
