Right here’s as we speak’s AdExchanger.com information round-up… Need it by e mail? Join right here.
Again To The Scoreboard
Advert tech is revisiting panels. In some circumstances, that additionally means revisiting Nielsen.
Amazon Prime, which has unique airing rights to the NFL’s “Thursday Evening Soccer,” signed a three-year cope with Nielsen on Tuesday to do viewers measurement for the video games beginning in September.
It’ll be the primary time the century-old panel titan will embody scores from a streaming service in its weekly television-viewing report, WSJ stories.
The partnership with Amazon is a fairly large win for Nielsen, contemplating the TV business simply spent the final 12 months courting its rivals.
“This can be a big testomony to the position of our scores within the media ecosystem,” stated Deirdre Thomas, who manages Nielsen’s US viewers measurement product gross sales.
The panel scene has been heating up just lately. Final week, the Video Promoting Bureau introduced plans for a panel to straight compete with Nielsen.
However panel-mania goes past tv. Panels can enhance cross-media measurement and attribution utilizing aggregated knowledge to feed machine-learning fashions. Google, for instance, simply launched a web-based panel of its personal to assist validate the fashions it makes use of to estimate on-line conversions throughout its measurement merchandise.
Freedom Ain’t Free (Or Is It?)
It’s a basic rip-off: Personal corporations charging unsuspecting clients excessive charges for companies they’ll get from the federal government without cost.
And Google is usually an unwitting confederate, as a result of scammers should purchase Google Search advertisements so their companies seem in search outcomes earlier than hyperlinks to precise authorities web sites.
Say you’re looking for an employer ID quantity (EIN). The IRS gives EINs without cost. However in keeping with a 2021 investigation by The Markup, in the event you Google “discover EIN,” chances are you’ll be served search advertisements for an organization with “.gov” in its URL that prices $250 for EINs. Such advertisements violate Google’s insurance policies but proceed to be served to unsuspecting individuals.
Now the federal authorities is taking discover of scammers benefiting from its free companies. In a letter to Alphabet CEO Sundar Pichai, US Senator Richard Blumenthal referred to as out Google for failing to crack down on these scammers – and the issue isn’t going away.
The identical key phrases recognized by The Markup final 12 months are nonetheless returning fraudulent advertisements.
Blumenthal is demanding that Google announce adjustments to stop scammy search advertisements from being served to clients by September 2. Google has promised a “full response” (no matter meaning).
[For more from The Markup, check out our recent AdExchanger Talks episode with CEO Nabiha Syed.]
You, Me And The FTC
The Federal Commerce Fee shared plans to broaden on-line privateness protections simply final week – and it’s already getting sued for the hassle.
Idaho-based attribution platform Kochava sued the FTC earlier than the federal company may observe by means of on its menace to sue the platform for advertising location knowledge primarily based on client visits to “delicate areas,” particularly abortion clinics, WSJ stories.
It’s clear why Kochava needed to take preemptive motion: Scrutiny on knowledge assortment practices is just going to get extra intense following the latest overturn of Roe v. Wade. This, paired with a basic ramp up of privateness laws throughout the US and world wide, means any firm processing geolocation knowledge needs to be notably cautious proper now.
Simply final week, Kochava introduced a “Privateness Block” characteristic that excludes any well being companies location knowledge from its market. As a result of Kochava is committing to exclude this sort of knowledge, it claims the FTC has no grounds to sue (regardless of the FTC proposing its grievance even earlier than Kochava launched “Privateness Block”).
Guess it’s a kind of he-sued, she-sued conditions.
However Wait, There’s Extra!
Tremor Worldwide reported $39.1 million in Q2, falling in need of its $40 million steering. [MarketWatch]
Amazon accuses the FTC of harassing CEO Jeff Bezos and different prime execs as a part of its investigation into whether or not Amazon makes use of darkish patterns to lure individuals into signing up for Prime. [FT]
Report: Advert-supported content material accounts for 60% of the time US audiences spend consuming leisure. [Variety]
Libsyn is ready to accumulate German podcasting platform Julep Media. [Benzinga]
Shopify Collabs lets content material creators submit affiliate hyperlinks from Shopify retailers of their bios. [TechCrunch]
TikTok influencers pledge to boycott Amazon till it meets the Amazon Labor Union’s calls for. [Washington Post]
Journey manufacturers are spending extra on promoting regardless of recession issues. [Marketing Brew]
You’re Employed!
WPP company Wunderman Thompson faucets Tom Murphy as its new chief artistic officer for North America. [Ad Age]
