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On this episode of The Quick Traack, we converse with Thierry Lonziano, Senior Vice President, World Advertising & Communication Director at Peugeot in regards to the transformation of a model and rebuilding a world advertising and marketing group from the bottom up. 2020 has examined the inspiration of each model on the planet. COVID-19 has been a forcing perform in digital transformation, difficult advertising and marketing leaders to reevaluate each facet of their methods. Over the previous few years, Peugeot has been on a transformative journey. As a part of that journey, Lonziano has led the model via a significant renovation of its advertising and marketing group. Be a part of us as we discover how Lonziano approached this reinvention of selling at one of many world’s automotive leaders.
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