Pinterest has added one other solution to drive visitors out of your Concept Pins (the platform’s tackle Tales) with a brand new Board Sticker possibility, which allows you to spotlight a selected Pinterest board by way of your Concept Pins within the app.
As you possibly can see in these pictures, shared by influencer advertising and marketing analyst Lindsey Gamble, the brand new Board Sticker is now obtainable to some customers within the sticker tray inside the Concept Pin creation move.
Faucet on that and also you’ll have the ability to select out of your present boards to hyperlink to, with varied show codecs to your Board Sticker, which you’ll then add to your body.
That sticker will then hyperlink customers on to your devoted subject board, which may assist to spotlight extra of your Pin content material, and drive extra referral visitors from these hyperlinks.
Creators will have the ability to add as much as 5 board stickers per picture, and as much as 20 board stickers, in complete, inside an Concept Pin sequence – so that you’re not restricted to a single sticker per body. Creators will have the ability to tag any public board they handle, however they gained’t have the ability to showcase personal boards, or these created by others.
It may very well be a great way to spotlight particular merchandise, by way of direct hyperlinks again to your larger show of Pins, in an effort to additional spotlight your choices.
The upfront nature of the show may additionally assist to drive extra clicks, and with the vacation season quick approaching, it could be value mapping out, say, a Christmas reward concept board, which you would then hyperlink to in future Concept Pin efforts.
Although it’s not obtainable to everybody simply but. We’ve requested Pinterest for more information on the rollout of the choice, and we’ll replace this put up if/once we hear again.
At current, the choice is just obtainable to chose customers on iOS.
