Many organizations are shifting gears to take a video-first strategy to social content material. Why?
Video generates 1200% extra shares than image-based and text-based content material.
This transformation could also be profitable for some, however others would possibly wrestle with algorithm updates, in addition to staying on high of traits in a fast-paced atmosphere, and organizing and managing content material throughout quite a few platforms.
Too many good concepts have been left behind as a result of there is no such thing as a centralized instrument to accommodate and construct upon end-to-end content material. In the present day, social media managers use completely different instruments to handle their content material to maintain observe of video traits, save concepts, and script and draft movies. There may be (or was) a necessity out there for a product to seamlessly plan video content material throughout social platforms social media managers handle.
PLANOLY Video Planner
PLANOLY simply launched Video Planner, a brand-new instrument simplifying video content material creation from concept to submit. Now, creators in every single place — from small companies to influencers and extra – can plan and publish video content material from one place.
Developed in partnership with social media managers, Video Planner is a straightforward, elegant productiveness instrument anticipating the planning wants of those that oversee content material growth and distribution. A number of key parts of the brand new platform embrace weekly curated audio and video suggestions; central positioning for captions, hashtags, and audio; post-time alerts; and each content material repurposing options and a central repository for content material concepts will likely be accessible in August.
As short-form video continues to take over the social media house and continues to be mired with the difficulties talked about above such because the calls for of managing content material throughout a number of platforms, in addition to the nuances of every, the Video Planner allows a stronger video technique and may help mitigate these frustrations.
86% of companies use video as part of their advertising technique to advertise services or products.
Video Planner is coming at an opportune time. Video Planner presents a versatile answer and provides the ability again to social media managers, content material creators, and extra. Within the fast-paced on-line atmosphere, digital advertising instruments are a necessity to make sure your overarching social technique is shored up and as streamlined as potential.
A TikTok Starting
This new platform kicks off with TikTok however would be the first complete, cross-platform instrument as soon as Video Planner is enhanced and its capabilities are broadened over the subsequent few months.
It could be a given to begin with TikTok, because it stays on the heart of the cultural zeitgeist with 1 billion lively month-to-month customers, however PLANOLY is trying ahead to an enlargement throughout different video-centric social websites like Instagram Reels, Pinterest Concept Pins, and YouTube Shorts.
PLANOLY is growing additional Video Planner enhancements and will likely be asserting new options every month, together with extra methods to prepare video concepts, collaboration instruments for groups and shoppers, and the flexibility to repurpose content material for a number of channels. There’s a motive why we’re trusted by over 5 million customers internationally: we all know social media.
Teresa Day, president of PLANOLY
Integrating throughout social media platforms will current each new alternatives and, in fact, a brand new set of challenges — none too daunting for PLANOLY and different organizations within the social sport to sort out. Alternative in video is considerable, and it’s crucial for manufacturers, entrepreneurs, and content material creators to make the most of accessible assets and digital advertising instruments when potential.
On the Horizon
With influencer advertising anticipated to succeed in $15B in 2022, predictions present genuine content material, primarily by way of video engagement, will proceed to rise in reputation. From concept to submit, utilizing instruments like Video Planner may help these content material creators streamline their artistic processes and efficiently join with their audiences throughout platforms that matter most in a real, minimal-effort means.
Wanting forward and diving deeper into a few of these 2022 social media traits and an increase within the creator financial system, over $104.2B and rising every day, individuals can count on to see elevated utilization of enterprise platforms, like PLANOLY, to monetize their content material, develop their repute and improve their total social presence.
Beginning at the moment, you may make the most of Video Planner from PLANOLY. Take the guesswork out of traits, submit on the go, and, total, simplify your social media technique.
