Porsche has revealed the business for the brand new all-electric Porsche Macan. It was written and co-directed by international pop powerhouse Dua Lipa alongside GRAMMY-winning director Clément Durou of the duo We Are From L.A. The 2-minute movie was produced in Mexico Metropolis through the spring of 2024 and is now out there for viewing.
Written And Co-Directed by The World Pop Powerhouse
World pop sensation Dua Lipa shared her enthusiasm for the undertaking, stating, “Engaged on the electrical Macan movie was extremely pleasing.” She continued, “Nothing was too far-fetched or off the desk, in order that they actually let me run wild with it. From dreaming up these ideas that have been fairly actually out of this world to seeing them evolve and be delivered to life was such a thrill.”
The result’s an thrilling, absurd, loopy journey into Dua’s creativeness, capturing her artistic essence. The movie options poignant and sometimes humorous vignettes and is a strong expression of countless prospects. There are zombies, a runaway bride, a (actual) scorpion, automobile chases, a visit to the moon, and, in fact, a racetrack. As a lot as an perception into the all-electric Macan, it’s additionally a possibility to dive into Dua’s world.
Ralf Heuel, Chief Inventive Officer of Porsche’s lead company Grabarz & Companion, shared, “We actually needed a Dua story that was 100% genuine, that actually mirrored her fantasy and creativeness, and that wouldn’t be a typical automobile business. So, we thought, let’s let her write that factor herself. It can not get extra ‘Dua’ than that. Porsche was instantly enthusiastic concerning the thought, as was Dua, and that’s how the entire course of obtained rolling.”
Robert Ader, Chief Advertising Officer at Porsche, added, “Together with her ardour for creativity and vibrant character, Dua Lipa was the proper companion for Porsche to work with. As an artist, she’s not only a singer and songwriter; she is an actual multi-talent who likes to attempt issues out. As a model, we actually needed to faucet into that artistic potential.”
Dynamic Duo: Dua Lipa and Porsche Macan Spotlight Excellence
Since becoming a member of the model in November 2023, the chart-topping British phenom has already left her mark on Porsche, from her introduction to Porsche vehicles on the Porsche Expertise Centre in Los Angeles to her first official look at an inside Porsche occasion in Singapore, and now with the brand new all-electric Porsche Macan movie.
Dua Lipa has undoubtedly cemented herself as a serious pressure within the pop music panorama, with important accolades like three GRAMMY Awards and 7 BRIT Awards underscoring her impression and expertise. Her collaboration with Porsche provides one other layer to her artistic repertoire. Porsche, identified for its high-performance automobiles and luxurious model standing, aligns effectively with Dua Lipa’s refined and trendy picture. Such a partnership not solely emphasises her affect past music but in addition highlights her versatility and attraction throughout completely different industries. This collaboration probably entails a mix of music, vogue, and expertise, showcasing her multifaceted skills and broadening her attain to new audiences.
All-Electrical Porsche Macan
The Porsche Macan has undergone an exciting transformation. As soon as powered by conventional combustion engines, it now boasts a totally electrical powertrain. This modern SUV seamlessly blends Porsche’s famend efficiency with cutting-edge electrical expertise. With its spectacular acceleration, prolonged vary, and splendid inside, the all-electric Macan redefines the driving expertise, providing each exhilaration and sustainability.
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