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At present we launched a deeper integration with Twitch, bringing reside stream insights into Traackr. Now you can uncover and vet Twitch creators primarily based on the content material and efficiency of their reside streams.
Influencer advertising and marketing within the gaming vertical is on the rise, and Twitch is the highest platform for players, rising at spectacular charges. The platform can also be transferring into new areas reminiscent of e-sports, reside music, and life-style and sweetness streaming.
With our integration of Twitch customers and information into Traackr, you’ll be able to:
- Uncover new influencers in gaming and different subjects on Twitch
- Rank and vet them primarily based on their Twitch viewers measurement and efficiency metrics
- Monitor the video and stream content material they produce on the platform and measure Twitch video and stream mentions and viewership.
These new information factors strengthen our preliminary Twitch integration and allow you to gauge a gamer’s attain, perceive which video games they stream and measure efficiency throughout gaming occasions organized by sport manufacturers.
Affect on Twitch is measured otherwise in comparison with mainstream platforms reminiscent of Instagram and Twitter as a result of content material is streamed versus posted. You possibly can study extra about how we approached influential gamer identification on this article by Sofya Mulenok, Knowledge Analyst at Traackr.
Whereas gaming nonetheless makes up the core viewers, Twitch is quick increasing to different areas, as seen by magnificence manufacturers attending the latest TwitchCon occasion and streaming make-up tutorials. We’ve even seen U.S. Presidential candidates Andrew Yang and Bernie Sanders on the platform. Do you’ve gotten plans to interact with the Twitch group this 12 months? Drop us a remark or attain out with questions!
