Studying Time: 4 minutes
Private Identifiable Info (PII) helps manufacturers establish particular people and distinguish them from others. PII is exclusive to every buyer and accommodates important info resembling their telephone quantity, e mail ID, social safety particulars, bank card quantity, and extra.
Knowledge safety laws like GDPR require manufacturers to maintain PII information confidential to guard buyer identities. In response to the Federal Commerce Fee, imposter fraud is the second most typical sort of fraud that would result in monetary losses for patrons.
Manufacturers have to be vigilant about defending and utilizing buyer information. They have to be cautious about storing, processing, and managing information factors to satisfy authorized necessities. Failure to adjust to PII safety and privateness may appeal to costly lawsuits, injury status, and lose clients.
On the similar time, PII can be priceless info that may make your communication extra customized and efficient. However the place do you draw the road between seen PII and guarded PII? Would it not assist should you may create campaigns with out exposing PII to unauthorized members?
Introducing Our Newest Characteristic: PII Masking
PII Masking allows you to mark any buyer or occasion attribute as PII. Marked attributes are usually not seen or downloadable for unauthorized members.
PII Masking permits licensed members to have visibility to the masked PII attribute. Unauthorized members see a masked view that tells them PII is offered however not seen.
Admins can outline buyer and occasion attributes as PII and limit entry to unauthorized viewers, together with the MoEngage crew.
Why did we construct PII Masking?
At MoEngage, we’re all the time striving to place the client first in all the things we do. With this objective, we spoke to clients to know the sorts of challenges they had been dealing with, resembling:
We’ve constructed the PII Masking characteristic to assist manufacturers clear up these points and preserve buyer information privateness whereas participating them by way of customized campaigns.
When Ought to You Use PII Masking?
PII Masking advantages strictly regulated industries like banking, insurance coverage, and healthcare. Let’s take an instance of a relationship or product supervisor who might need to ship a welcome textual content to their buyer.
In a typical situation, they may log in to the MoEngage platform and add particulars like a buyer’s account quantity, telephone quantity, social safety quantity, and so forth. This might expose the client’s particulars to vulnerabilities, resulting in extreme offenses like id theft and monetary fraud.
With PII masking, the connection or product supervisor can mark delicate info as PII. This information will routinely be marked as non-public and gained’t be seen to unauthorized crew members, who can see {that a} datapoint exists however can’t view it.
This permits manufacturers to have interaction with clients with out worrying about information breaches. The advantages of PII masking are industry-agnostic, and this characteristic can be utilized by:
- Banking and Fintech corporations: BFSI manufacturers all the time have entry to delicate buyer info resembling checking account numbers, transaction historical past, or credit score rating, which have to be hidden except required.
- Healthcare: Healthcare and well being tech manufacturers hold data of a buyer’s listing of medical diseases or therapies, treatment, and psychological well being standing. Such delicate info wants the very best ranges of safety.
- Media and Leisure: Music and video streaming apps can use this characteristic to masks cell numbers and supply entry to particular groups like buyer care and advertising, who require it to have interaction with clients.
- Retail and E-commerce: Retail and E-commerce manufacturers can use this characteristic to masks buyer tackle particulars and supply entry solely to supply and buyer care groups.
- Ed-tech: Ed-tech manufacturers take care of plenty of delicate info, particularly when the viewers consists of minors. Manufacturers can use the PII masking characteristic to maintain a minor’s info hidden and protected against misuse.
Each {industry} that shops delicate info resembling passport numbers or different identification numbers and quasi-identifiers or pseudo-identifiers resembling gender and postal code will profit from this characteristic.
Getting Began with PII Masking
This characteristic is offered for all clients globally. When you’re an current buyer, attain out to your favourite MoEngage Buyer Success crew member. When you’re new to MoEngage and need to use the PII masking characteristic, drop an e mail to [email protected] or get in contact.
