Instagram is the highest social channel for influencer advertising and marketing with over 500,000 influencers. With over 2.3 billion energetic month-to-month customers, the app permits visible content material, which influencers flip into advertising and marketing alternatives for varied services and products.
Celebrities from all corners of the leisure world have realized to leverage the ability of visible storytelling to attach with their followers. With thousands and thousands of followers at their fingertips, these stars supply a glimpse into their lives, permitting us to affix their journeys, achievements, and the causes they maintain expensive.
On this article, I dig into the Instagram profiles of the highest 20 celebrities with the best followings.
From athletes to musicians, actors to vogue icons, I am going to discover the lives and tales of those iconic figures. This text will make clear what they’re recognized for and the type of content material they create on Instagram.
Observe them, get impressed, and begin your journey to turning into an influencer. If you happen to run advertising and marketing campaigns for a model with an enormous funds, think about partnering with influencers from this area of interest for large attain.
Disclosure: This content material might comprise a couple of affiliate hyperlinks, which suggests if you happen to click on on them, I’ll get a fee (with none additional value to you).
The Prime 20 Instagram Influencers In contrast
The highest Instagram influencers form developments, spark conversations, and maintain their followers captivated. Right here’s a fast comparability of their respective variety of followers, the full variety of likes, posts shared, and engagement charges.
| Influencer’s Title | Followers | Variety of Posts | Variety of Likes | Engagement Fee |
|---|---|---|---|---|
| Cristiano Ronaldo | 609 M | 3514 | 7701K | 1.30% |
| Leo Messi | 490 M | 1120 | 9488K | 2.01% |
| Selena Gomez | 430 M | 1941 | 8378K | 1.98% |
| Kylie Jenner | 399 M | 6884 | 2935K | 0.74% |
| Dwayne Johnson | 391 M | 7434 | 6768K | 0.18% |
| Ariana Grande | 380 M | 125 | 2956K | 0.79% |
| Kim Kardashian | 364 M | 5957 | 1871K | 0.52% |
| Beyonce | 318 M | 2232 | 11297K | 0.41% |
| Khloe Kardashian | 311 M | 4365 | 3211K | 0.10% |
| Kendall | 294 M | 562 | 4798K | 1.64% |
| Justin Bierber | 292 M | 7426 | 3058K | 1.05% |
| Taylor Swift | 275 M | 615 | 5497K | 2.07% |
| Virat Kholi | 261 M | 1659 | 2791K | 1.10% |
| Jennifer Lopez | 252 M | 773 | 809K | 0.33% |
| Nikki Minaj | 227 M | 6548 | 430k | 0.20% |
| Kourtney Kardashian | 224 M | 4505 | 1064K | 0.48% |
| Neymar Junior | 216 M | 5476 | 3506K | 1.67% |
| Miley Cyrus | 215 M | 1264 | 1111K | 0.53% |
| Katy Perry | 206 M | 2271 | 1686K | 0.08% |
| Zendaya | 185 M | 3497 | 5885K | 3.22% |
Record of the Prime 20 Most Well-known Instagram Influencers As we speak
The panorama of Instagram content material creators and influencers is dynamic and might change over time. Right here we’ll talk about at this time’s notable Instagram influencers with an enormous variety of followers. Let’s see what every of them is understood for:
1. Cristiano Ronaldo – 609M Instagram Followers
Cristiano Ronaldo is probably the most adopted particular person on Instagram. He’s a world icon due to his expertise in skilled soccer (soccer).
Ronaldo has performed for high golf equipment like Manchester United, Actual Madrid, and Juventus, and he is additionally one of the crucial very important gamers of the Portuguese nationwide staff. He’s a five-time Ballon d’Or winner, an award given to the most effective soccer participant on the planet yearly.
Christiano principally posts photographs and movies of him in motion on the soccer discipline, celebrating objectives and exhibiting his coaching routines. He additionally mildly shares content material about his private life, similar to his household, travels, and charity work.
He’s the highest-earning Instagram influencer, making $3.23 million for each sponsored publish.
He works for quite a few manufacturers in males’s skincare, fragrances, crypto, inns, sports activities betting, and extra. He has labored for high manufacturers similar to:
- Binance
- LiveScore
- CLEAR Males
- Budweiser
- Nike
He normally creates promotion posts for these manufacturers on Instagram and attracts thousands and thousands of likes and 1000’s of feedback. As an illustration, right here’s a paid partnership publish with Nike Soccer with over 4 million likes and over 15,000 feedback.
2. Leo Messi – 490M Instagram Followers
Lionel Messi is one other soccer legend and the second most adopted particular person on Instagram. He has received the Ballon d’Or award eight instances, making him one of the crucial adorned footballers in historical past.
He shares highlights from his matches and his coaching routines. He additionally supplies a glimpse into his private life on Instagram. You possibly can see photographs and movies of his household, touring and sharing particular moments.
Based on Statista, Messi makes $1.78 million per Instagram publish. He promotes many manufacturers throughout varied industries. For instance:
- Apple TV+
- Adidas
- Lays
- Bitget
- Gatorade
- Mastercard
- LOUIS VUITTON
Right here’s an instance of a promotion publish for Lays with over 2 million likes in solely 11 hours. The publish has 19,000 feedback.
3. Selena Gomez – 430M Instagram Followers
Selena Gomez is a well-known singer, actress, producer, and entrepreneur. She’s recognized for her appearing roles in TV reveals and flicks and as an entrepreneur within the magnificence trade along with her model, Uncommon Magnificence.
On Instagram, Selena shares her life as a performer and her pursuits. She shares behind-the-scenes glimpses of her music and appearing initiatives, in addition to photographs and movies from her concert events.
Along with her skilled life, she makes use of her platform to advertise Uncommon Magnificence with posts of her carrying cozy outfits from the model or brief make-up tutorials.
Selena additionally works for different high manufacturers incomes $1.74 million for each sponsored publish. She has labored for manufacturers similar to:
- LOUIS VUITTON
- Pantene
- Verizon
- The Coca-Cola Firm
- Puma
- adidas
Selena Gomez’s most profitable promotion has been along with her model, Uncommon Magnificence. In posts about Uncommon Magnificence, she talks loads about psychological well being, which helps her join with a youthful viewers.
She began a fund often known as Uncommon Impression, which is geared toward destigmatizing psychological well being and offering sources to these in want.
4. Kylie Jenner – 399M Instagram Followers
Kylie Jenner is the youngest member of the well-known Kardashian-Jenner household, recognized for the truth TV present “Maintaining Up with the Kardashians” and “The Kardashians” on Hulu.
She was named one of many youngest self-made billionaires on the planet by Forbes. She’s additionally the founding father of Kylie Child, a pores and skin and hair care model for infants.
Kylie used Instagram to popularize her lip package, along with her photographs of plumped lips going viral and sparking the controversial “Kylie Jenner Lip Problem.” Her campaigns have been very profitable and the lip package bought out inside seconds of launch.
She principally shares promotional content material for her cosmetics line, showcasing new merchandise and make-up appears. There are additionally a couple of random posts of her along with her daughter, Stormi, and son, Aire Webster.
Kylie Jenner earns $1.84 million per Instagram paid-partnership publish. She has labored for manufacturers similar to:
- Calvin Klein
- adidas
- Balmain
- SKIMS
Kylie’s social media presence has been influential in setting magnificence and vogue developments, particularly amongst her younger viewers. She is a trendsetter, a profitable entrepreneur, and a mega star within the magnificence trade.
5. Dwayne Johnson – 391M Instagram Followers
Dwayne Johnson (The Rock) is a former skilled wrestler turned Hollywood actor. He’s recognized for his charismatic persona and action-packed roles in motion pictures like “Quick & Livid,” “Jumanji,” and “San Andreas.”
Dwayne usually shares exercise movies, inspiring his followers along with his dedication to health and private progress. He additionally posts quite a few brief inspirational movies discussing varied subjects on self-improvement.
In addition to motivation, he additionally posts heartwarming interactions with followers. He makes use of the platform to advertise his companies, similar to Venture Rock, his activewear model, and Teremana, a model of tequila.
Dwayne is likely one of the top-earning Instagram influencers, making over $1.7 million per Instagram publish. He has labored with manufacturers like:
- Underneath Armour
- Apple
- Ford
- Milk
The Rock additionally makes use of his platform to assist charitable causes, similar to elevating cash for kids’s hospitals and catastrophe aid efforts.
6. Ariana Grande – 380M Instagram Followers
Ariana Grande is an American singer and actress. She’s a two-time Grammy Award winner and has received MTV Music Video awards 4 instances.
She doesn’t publish loads on her Instagram account, regardless of her large following. She principally posts Tales, however each every so often, she’ll publish a photograph or video on her predominant feed.
You may discover promotional posts for her music, similar to snippets of reside performances, studio performances, her getting hair and make-up achieved earlier than a present, and glimpses into her private life, sharing time spent with pals and pets.
She principally shares gorgeous photographs of herself in numerous make-up appears, exhibiting her gorgeous facial options to advertise her cosmetics model, {r.e.m. magnificence}.
Right here’s a publish she created to advertise a brand new lip shade by her model:
7. Kim Kardashian – 364M Instagram Followers
Kardashian rose to fame by the truth TV present “Maintaining Up with the Kardashians,” the place she and her household allowed cameras to doc their on a regular basis lives. She’s now recognized for her distinctive vogue sense and trendsetter capabilities.
In addition to that, she’s an entrepreneur with enterprise ventures within the magnificence and vogue industries like SKIMS and SKKN BY KIM.
Kim’s companies have been extremely profitable as a result of she understands the significance of going viral when advertising and marketing a product. She makes use of Instagram to construct hype round her merchandise earlier than launch and has achieved immense wealth by these ventures.
Kim was as soon as probably the most adopted particular person on Instagram. She principally promotes her companies and presents a glimpse into her household life along with her 4 youngsters.
She additionally shares photographs of her vogue selections, usually carrying luxurious designer outfits and pictures from high-profile occasions and red-carpet appearances.
Up to now, Kim Kardashian has promoted manufacturers similar to:
- Balmain
- Balenciaga
- De Grisogono
- JetSmarter
She earns roughly $1.69 million per publish.
Nonetheless, Kim is now extra targeted on selling her manufacturers. She promotes posts of different influencers who’ve signed a cope with her SKIMS and SKKN BY KIM model.
As an illustration, when SKIMS grew to become the official underwear for the NBA, she crammed her timeline and Tales with photographs of assorted athletes carrying SKIMS clothes.
8. Beyoncé – 318M Instagram Followers
Beyoncé Giselle Knowles-Carter is a singer, songwriter, and actress. She is likely one of the most awarded and celebrated artists in historical past, with 32 Grammys and quite a few accolades.
Regardless of having over 300 million followers, Beyoncé solely follows one particular person on Instagram — that’s her husband, Jay Z.
She began this pattern the place influencers would unfollow everybody on the platform. She additionally not often captions her posts. Nonetheless, she nonetheless will get 1000’s of likes and feedback from her loyal followers.
Most of her posts showcase her efficiency movies and her outfits throughout and earlier than her performances. She additionally promotes her model, Ivy Park, and her new perfume, Cé Noir by Beyoncé fragrance.
Though Beyoncé may be very influential, she’s very selective concerning the manufacturers she promotes on Instagram. She costs $1.39 million per publish and has labored with the next manufacturers:
- PepsiCo
- H&M
- adidas
- L’Oréal Paris
- Tommy Hilfiger
- Giorgio Armani
9. Khloé Kardashian – 311M Instagram Followers
Khloé Kardashian is one other member of the Kardashian-Jenner household, making it to the checklist of the 20 hottest influencers on Instagram.
She is well known for her entrepreneurial ventures together with her denims model, “Good American,” and her weight reduction actuality present, “Revenge Physique.”
Identical to the opposite members of her household, she makes use of her Instagram account to advertise her enterprise — Good American. She additionally shares photos of her trendy outfits, her health journey, and her moments along with her two youngsters.
Khloé costs $1.39 million per Instagram publish. She has labored for manufacturers similar to:
- Fabletics
- DIFF Eyewear
- Puma
- Protein World
Her model offers are principally associated to understanding and selling wholesome dwelling. Maybe it is because she has branded herself as a fitness-conscious influencer.
For instance, right here’s one of many posts she created for her partnership with Fabletics:
10. Justin Bieber – 292M Instagram Followers
Justin Bieber is a singer, songwriter, and musician who first gained recognition by his YouTube movies, showcasin his singing expertise as a younger teenager.
Justin’s Instagram is a mix of his music profession, private life, and his relationship along with his spouse, Hailey Bieber. He shares snippets of his performances and makes bulletins of latest music releases.
Most of Justin’s posts showcase moments from his life, which principally embody his spouse, Hayley, and his pals. His promotional posts are primarily for Rhode, his spouse’s skincare firm.
Justin has additionally partnered with different manufacturers for sponsored posts. These manufacturers embody:
- Calvin Klein
- Proactiv
- adidas
- Nicole by OPI
- Schmidt’s Naturals
In 2021, Justine Bieber earned $4.43 million with solely 13 Instagram posts.
11. Kendall – 294M Instagram Followers
Kendall Jenner is a well-liked American mannequin and a member of the Kardashian Jenner Household. She has used her fame to construct a extremely profitable profession as a vogue mannequin.
She is understood for her comparatively non-public and low-key persona in comparison with her members of the family. On Instagram, she principally posts about her life as a high-fashion mannequin.
She ceaselessly shares photographs from her glamorous photoshoots, runway appearances, and vogue collaborations with among the world’s high vogue manufacturers, like:
- L’Oréal Paris
- CHANEL
- Balmain
- Victoria’s Secret
Kendall Jenner launched her tequila model, often known as “818,” in 2021. She used Instagram to advertise, main as much as the launch and even now.
Right here’s a promotional publish for Calvin Klein by Kendall. The publish has over 4 million likes and over 12,000 feedback.
12. Taylor Swift – 275M Instagram Followers
Taylor Swift is likely one of the most awarded artists within the music trade, with 12 Grammy Awards, 14 MTV Video Music Awards, and extra.
On Instagram, Taylor shares loads about her music. She posts album covers, video teasers, concert events, and recordings of her within the studio. She additionally posts photographs with pals sometimes.
Based on Influencer Advertising Hub, she earns not less than $418, 970 for each paid partnership on Instagram. She’s labored for manufacturers similar to:
- CoverGirl
- Sony Electronics
- The Coca-Cola Firm
- AT&T
- Goal
- KEDS
13. Virat Kohli – 261M Instagram Followers
Virat Kohli is a well-known cricketer and former captain of the Indian nationwide cricket staff. He’s thought of among the best modern-day batsmen.
Virat makes use of Instagram to supply his followers with an inside take a look at his cricketing profession. He shares photographs and movies from matches, observe periods, and his time with the Indian cricket staff.
Due to his fame, Virat is a model advocate for a lot of manufacturers. You’ll discover paid partnership posts the place he’s selling drinks, health gear, dietary dietary supplements, bank cards, and extra.
Virat costs $1 million for every sponsored Instagram publish. He has promoted manufacturers like:
- Ocean Drinks
- Puma
- HSBC
- Duroflex
- Herbalife
- Vivo
As you scan by his Instagram account, you’ll discover that almost all of his posts are adverts.
14. Jennifer Lopez – 252M Instagram Followers
Jennifer Lopez, principally known as J.Lo, is an American singer, actress, dancer, and businesswoman. She is understood for her stage performances, dance expertise, and her influential presence in each music and movie.
J.Lo can also be an entrepreneur along with her cosmetics model, “JLo Magnificence,” and “Delola,” which is a model of bottled cocktails.
Jennifer usually shares photographs and movies from her music movies and concert events on Instagram, showcasing her dance strikes and vocals. She additionally shares movies of her attending glamorous occasions along with her husband, Ben Affleck, and candy moments along with her youngsters.
J.Lo makes use of Instagram to advertise her magnificence model with posts of her making use of among the merchandise and exhibiting her ageless magnificence. She reveals herself sharing totally different flavors of Delola on the poolside with pals or after rehearsal.
She endorses manufacturers similar to:
- Intimissimi
- Versace
- DSW
- Designer Parfums
Right here’s an instance of a refined promotion publish for her model, Delola:
15. Kourtney Kardashian – 224M Instagram Followers
Kourtney Kardashian is the final of the Kardashian-Jenner sisters on this checklist of the highest Instagram influencers.
On episodes of “Maintaining Up with the Kardashians,” Kourtney was seen as very acutely aware about maintaining a healthy diet. She prevented consuming unhealthy and utilizing cosmetics with chemical compounds, and he or she gained like-minded followers.
She would share what she ate on Instagram, which might impress her following, many asking the place to search out these merchandise.
She used her data and sources to construct her profitable way of life model, Poosh, which presents well being and wellness suggestions and wholesome recipes. She additionally has a dietary supplements firm often known as Lemme Be.
Her Instagram presence displays her household life, vogue sense, and her dedication to wellness.
As a Kardashian, Kourtney can also be recognized for her vogue sense. She posts about vogue selections and wellness insights. She usually shares photographs of her fashionable outfits, moments along with her youngsters, and glimpses into her world as a mom.
She has constructed a profitable model by selling a wholesome and balanced way of life by her Instagram posts on health, skincare, and wellness routines.
Whereas she principally promotes Poosh and Lemme Be merchandise, she has additionally partnered with manufacturers like:
16. Nicki Minaj (Barbie) – 227M Instagram Followers
Nicki Minaj is a rapper, singer, and songwriter. She’s a trailblazer within the male-dominated hip-hop trade and is an influential determine for feminine artists.
Nicki loves sharing photographs and movies from her music movies, reside performances, and studio periods on Instagram. You may additionally discover posts showcasing her extravagant and distinctive vogue selections.
Nicki may be very interactive along with her followers, who’re often known as Barbs. She continuously hosts IG Lives, the place she talks to her followers instantly and solutions their questions.
She as soon as employed a Barb often known as Sachin as her assistant throughout an IG Stay session after she and her followers have been impressed by his willpower.
Based on Forbes, Nicki makes $1,031,000 for each publish she makes for a model. She has labored with the next manufacturers amongst many others:
- FENDI
- adidas
- MAC Cosmetics
- Apple
- BlueStacks
- TIDAL
Nicki lately created a Barbie Film theme music with Ice Spice, which she promoted closely on Instagram. The music went viral globally and helped construct hype main as much as the film premiere.
17. Miley Cyrus – 215M Instagram Followers
Miley Cyrus gained fame as a teen pop star along with her function within the Disney Channel sequence “Hannah Montana” and her hit single “Social gathering within the USA.” She is understood for her distinct voice and her daring and rebellious stage presence.
Miley’s Instagram profile showcases behind-the-scenes moments from her music movies and concert events. She additionally promotes her albums and singles.
She additionally shares posts that replicate her vogue model.
Miley costs between $340,000 to $500,000 per Instagram publish. She has labored with manufacturers like:
- GUCCI
- Disney Plus
- LOUIS VUITTON
- Dolce Glow
18. Neymar Junior – 216M Instagram Followers
Neymar Jr. is likely one of the most gifted footballers on the planet. He has performed for high golf equipment like Barcelona and Paris Saint-Germain (PSG) and is part of the Brazilian nationwide staff.
He makes use of his Instagram account to share highlights from his matches, each along with his membership and the nationwide staff, showcasing his expertise on the sector.
Identical to the opposite athletes on the checklist, Neymar is understood for his high-profile endorsements with manufacturers similar to:
- Puma
- Blaze
- Purple Bull
- SKIMS
- Vivo
He makes $600,000 per instagram sponsored publish, garnering thousands and thousands of likes. As an illustration, considered one of his posts selling Puma received over 3 million likes.
19. Katy Perry – 206M Instagram Followers
Katy Perry is a globally acknowledged singer, songwriter, and tv choose. She is understood for her catchy pop songs, extravagant music movies, and her distinctive vogue sense.
On Instagram, Katy shares promotional content material for her albums and music movies, usually that includes vibrant and imaginative visuals. She additionally sometimes shares photographs of her attending high-profile occasions along with her accomplice, Orlando Bloom.
Katy has promoted varied manufacturers on Instagram with refined promotional posts. For instance:
- H&M
- Proactiv
- CoverGirl
- PepsiCo
- adidas
20. Zendaya – 185M Instagram Followers
Zendaya grew to become a star after starring within the Disney Channel sequence “Shake It Up.” She has since turn into a distinguished determine in Hollywood with main roles in motion pictures and TV reveals.
She is a magnificence trendsetter and has a fashion-forward model. Her Instagram feed is stuffed with photographs and movies from her appearing initiatives, similar to film posters, promotions for premieres, and behind-the-scenes moments.
She has been acknowledged for her vogue affect and is usually contracted to advertise main manufacturers similar to:
- Bulgari
- LOUIS VUITTON
- Valentino
She costs $300,000 per Instagram sponsored publish.
Prime Instagram Influencers ー A Advertising Pressure That’s Right here to Keep
Instagram is a strong advertising and marketing platform that provides you a chance to extend shopper engagement and generate leads and gross sales for your corporation.
These Instagram influencers have captivated audiences with their skills and private tales, advocacy, and elegance. Every of those celebrities connects with their followers, conjures up change, and makes cash by selling varied manufacturers.
Instagram continues to be a stage the place extra influencers, micro-influencers, and nano-influencers can serve companies of all sizes and produce them nearer than ever to their prospects.
Which of those influencers conjures up you? Or, who would you prefer to accomplice with? Let me know in a remark under.
