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The final quarter has been an interesting time for the MoEngage neighborhood. We hosted our flagship #GROWTH Summits 2022 in India, Dubai, and Singapore. These power-packed occasions purchased collectively leaders and trade specialists from the world over below one roof to community, be taught, and drive buyer engagement and development collectively, in a digital-first world.
We took this chance to showcase and ship a few of our newest options to you. In case you missed it, right here’s the whole lot new:
Introducing WhatsApp as a Native Channel
Obtainable throughout 180 international locations and supporting 20 vernacular languages, WhatsApp is among the most most well-liked messaging channels. Over 500 million companies use it globally. Due to the intimate nature of conversations it allows, manufacturers use this channel to share suggestions about new merchandise, ship personalised low cost presents, and share updates or instructional data.
That will help you purchase new prospects, bolster model loyalty and construct genuine relationships, we’ve got launched WhatsApp as a local channel on the MoEngage platform.
WhatsApp as an engagement channel has the next capabilities:
- Ship each, promotional and transactional messages to handle buyer actions.
- Ship extremely personalised content material: Add photos, connect paperwork, ship movies, and extra.
- Set off interactive conversations with fast replies or add outlined CTAs to drive motion.
- Transcend primary efficiency metrics and examine in-depth, real-time Marketing campaign Analytics.
Learn extra about it right here
The All-New Proactive Assistant is Right here
It’s not straightforward to run an efficient buyer engagement program. Entrepreneurs need to be on their toes to take care of quite a few choices: Which prospects do you have to have interaction with to maximise gross sales? Which previous campaigns usually are not performing effectively? When does the web site see an enormous spike in footfalls? Entrepreneurs additionally have to run numerous queries to assemble insights, then prioritize and act on them immediately.
That will help you face these challenges and allow a one-stop answer for all of your perception wants, we’ve got launched Proactive Assistant. Proactive Assistant, powered by Synthetic Intelligence, proactively delivers high-impact, actionable insights to you, that will help you amplify your advertising efforts. It requires no inputs, no directions, and no wait occasions.
This new function is thrilling as a result of:
- AI-recommended insights are delivered proactively to you
- Each perception is one-click actionable
- Insights are prioritized based mostly on enterprise influence
- All of the intel is delivered below one easy window
Study extra about Proactive Assistant
Conditional Break up Launched
Whereas participating prospects and taking them by good cross-channel journeys, entrepreneurs usually want to separate them based mostly on their properties, actions, or each. They usually need to:
- Break up prospects based mostly on their final location,
- Break up prospects based mostly on totally different genres they like, or
- Break up prospects based mostly on what number of occasions they’ve bought previously.
To allow you to do that, we’ve got launched Conditional Break up on the MoEngage platform.
A conditional cut up lets you create a number of conditional branches to your prospects to navigate by based mostly on the department entry standards to perform a objective.
Please notice that Conditional Break up is presently a Beta Function. In the event you want to allow it in your account, kindly attain out to [email protected]
Find out about Conditional Break up
Habits Developments Get an Improve: Habits 2.0
Not all prospects are the identical. They every work together along with your model or navigate your merchandise in another way. It’s essential to grasp buyer conduct of every kind and tailor seamless experiences to every one. We’ve launched a function that will help you with this—by providing you with a spot to watch buyer developments.
That will help you perceive your prospects higher and analyze your web site or app’s efficiency, we’ve got launched Habits 2.0. The all-new Habits 2.0 allows a plethora of occasions and attribute evaluation choices, further charts equivalent to “Pie” and “Column” for higher visualization, superior evaluation methods equivalent to Linear, Log, and so forth., for higher evaluation, and much more.
This new function allows you to gauge buyer engagement by 6600+ distinct analytics configurations. For instance, in case you are a web based retailer, it may make it easier to perceive:
- The common variety of orders a buyer locations in your app,
- Whole cash your highest spender spent at your retailer,
- Variety of distinct objects purchased throughout totally different buyer segments,
- The minimal variety of occasions an merchandise was ordered.
Say Hey to Auto Reviews
To run efficient campaigns that have interaction prospects, manufacturers have to maintain observe of key reviews and metrics. On the identical time, it’s inconvenient to test a number of dashboards every day and comply with up for brand spanking new updates. Wouldn’t it’s superb if these dashboards may come to you as an alternative?
Nicely, that’s why we’ve got launched Auto Reviews. Auto Reviews allow you to subscribe to your customized dashboards. This new function allows you to get dashboard reviews of your selection delivered seamlessly and periodically, to your inbox.
Auto reviews facilitate the next and much more:
- Obtain all of the subscribed dashboards by way of e mail.
- Ship these reviews to prospects inside and out of doors your group.
- Setup the frequency for these reviews: Day by day, Weekly, or Month-to-month.
- View all of your dashboard subscriptions below the subscriptions itemizing web page.
Study extra about Auto Reviews
Expertise Companions Replace
We’re completely happy to announce that we’ve got added two key members to our arsenal of expertise companions, making our associate ecosystem stronger.
mParticle:
Utilizing mParticle+Moengage, you’ll be able to harness actionable buyer knowledge from varied touchpoints throughout a buyer’s digital journey. Utilizing this knowledge, you’ll be able to create personalised advertising experiences that ship ‘wow’ moments to your prospects, with none tedious integrations. Learn Extra
Appsflyer
MoEngage’s two-way integration with Appsflyer lets you leverage AppsFlyer’s set up attribution knowledge and MoEngage’s buyer engagement knowledge collectively. This may make it easier to allow extra personalised and significant engagement for every of your prospects. Learn Extra
In the event you’d prefer to get began with utilizing these options or be taught extra, drop us a notice at [email protected] In the event you’re new to MoEngage, you can too schedule a personalised walkthrough of our platform.
