Profitable TikTok Video Concepts and Greatest Practices [+ Examples]

Should you’re searching for top-performing TikTok video concepts and finest practices, you’ve come to the appropriate place. Sure, TikTok and Instagram Reels are fairly pretty matched. Nonetheless, TikTok is claimed to supply a lot greater common engagement per video, and it’s nonetheless rising – quick. 

There isn’t any denying that TikTok is quick turning into a preferred video advertising and marketing platform, having topped one billion lively month-to-month TikTok customers as of January 2022.

And the way a lot content material are they consuming? In keeping with Statista, TikTok customers are watching a whopping 167,000,000 movies per minute!

Because of this TikTok isn’t simply rising in reputation and attain, but additionally in content material. That is making it an increasing number of necessary for eCommerce entrepreneurs to spend money on video advertising and marketing and use TikTok finest practices. 

So, what’s the easiest way for manufacturers to make an affect on TikTok when creating movies? 

We’ve obtained you lined. 

On this submit, we take you thru successful TikTok video finest practices when creating adverts and content material, and offer you some eCommerce TikTok video concepts for every you could steal. Be at liberty to leap forward to a related part.  

Able to create high-converting TikTok video adverts? 

Let’s dive in. 

1. Convert with On-Display CTAs

Compelling calls to motion are an important aspect to any high-performing eCommerce advertising and marketing technique, and TikTok isn’t any totally different. 

In keeping with TikTok, video adverts with on-screen CTAs see a 55.7% impression carry in comparison with these with out. This shouldn’t shock you, given the success of Branded Hashtag Challenges that are constructed round on-screen CTAs. 

Nonetheless, your TikTok video content material and advert captions shouldn’t simply captivate; eCommerce entrepreneurs additionally want them to transform. This implies whether or not you simply go for the button CTA, it’s additionally value testing the inclusion of on-screen caption CTAs as nicely. 

Here’s a product launch co-branding TikTok instance from Fly By Jing. 

On this TikTok video advert, Fly By Jing leveraged a recognized meals influencer, TiffyCooks, to indicate customers simply how tasty and easy-to-use their product is. Not solely did they use a CTA button, however additionally they included an on-screen CTA incentive that gave customers 10% off after they clicked on the CTA and used the code.

Nonetheless, you’ll be able to preserve it easy in relation to TikTok video concepts. Right here’s one other instance from Elf Cosmetics utilizing a fundamental “go to us” on-screen CTA. 

@elfcosmetics Comply with us @elfyeah ♬ authentic sound – elfcosmetics

2. Let Your Customers Present Off

Or in different phrases, let your audiences specific their creativity, and in flip create a extra genuine expertise – however extra on authenticity later.

Let’s check out this Clearly problem marketing campaign. This video impressed their goal TikTok consumer sufficient to generate 241,000 video submissions and 32.7 million engagements.

In actual fact, Branded Hashtag Challenges are top-of-the-line methods to make use of TikTok movies to spice up engagement. In keeping with TikTok, efficient challenges do the next: 

A model that understands this nicely is Simmons. Simmons’s #Snoozzzapalooza Branded Hashtag Problem labored collaboratively with company companions and TikTok, and resulted in six billion views and a pair of.3 million video creations. 

This implies over 2 million TikTok customers ran with the problem, displaying off their creativity whereas spreading Simmons model consciousness. They did this by together with a enjoyable, upbeat music (authentic) and giving creators full creativity on how they imagined the problem, leading to an engagement fee of 20%.

3. Hold It Genuine

In relation to fine-tuning your TikTok concepts, it’s very important they move the authenticity check. TikTok, in any case, is a social media platform, making it very important for manufacturers to be themselves. That is one thing on-line health attire retailer Gymshark – who are actually as much as 3.4 million followers – are masters at. 

Conserving your TikToks genuine is essential if you wish to duplicate their success. Finally, this model has constructed its entire TikTok content material advertising and marketing round simply that. Check out Gymshark’s Halloween TikTok from final yr. 

@gymshark Even the most important man within the health club is terrified of one thing 😳 @Thomartos #Gymshark #Halloween #GymNightmare ♬ authentic sound – Gymshark

Gymshark have been capable of develop their following by tapping into the viewers and talking their language with each TikTok video they create. Check out their homepage. It’s extra entertaining than academic. Their entire technique is round creating TikTok video concepts that faucet into the newest developments.

Should you’re searching for extra TikTok video concepts that exude authenticity, Crimson Bull is at all times a very good model for inspiration. Certainly one of their Dance Your Fashion competitors campaigns generated over 7 billion video views and an engagement fee of 14.94%.

4. Discover Your TikTok Size Candy Spot

In relation to TikTok finest practices, sure, size issues. However what size? TikToks began as 15-second clips, which then elevated to 60-second movies. They’re presently testing prolonged movies of lengths as much as 10 minutes. This differs from an Instagram Reel, which units the restrict at 30 seconds. 

So what’s the finest TikTok video size? 

In keeping with TikTok, 1 in 4 top-performing movies vary between 21 and 34 seconds in size. Moreover, they discovered that these movies see a 1.6% carry in impressions. 

Typically, manufacturers ought to preserve movies quick, however it’s very important to check totally different lengths towards your TikTok efficiency metrics. Manufacturers must also match size to the message and content material. 

Let’s check out Ryanair’s TikTok account. Though their TikTok movies are from 6 to 46 seconds, their content material averages the 10-second mark. 

This doesn’t imply you must go all-in with 10-second movies, and that’s that. Right here’s one other instance from Fenty Magnificence. This model takes on TikTok trending make-up tutorials, with some movies exceeding a minute.

@fentybeauty @nikkietutorials serving LEWKS and HAWT #FENTYICON tea!! 🍵 Which shade(s) did y’all snatch already? #iconenergy #lipstick ♬ authentic sound – Fenty Magnificence

In a Nutshell: It’s a balancing act. TikTok video size must be tweaked particularly to your model, message, and viewers. One of the simplest ways to do that is to: 

1. Hold an in depth eye on all content material engagement metrics and adapt your TikTok content material advertising and marketing technique accordingly 
2. Watch trending and viral movies to gauge what TikTok customers are partaking with 
3. A/B check your TikTok adverts earlier than launching a marketing campaign in full 

5. Embrace a Promotional Provide

Regardless of solely 3.21% of top-performing TikTok movies truly that includes product promotions, those that do see a 67.4% impressions carry, which is kind of a substantiation. This contains influencer campaigns. 

Do not forget that successful TikTok instance from the Farmer’s Canine we highlighted in our case research submit? On this marketing campaign, they mixed the ability of influencers with on-screen CTAs and strategic promotional presents. 

 6. All the time Shoot for TikTok (Vertical)

In keeping with TikTok, movies shot in vertical format see a 40% impression carry, in comparison with these shot utilizing sq. or horizontal side ratios. These movies are explicitly shot for TikTok within the 9:16 side ratio and consistent with developments. They don’t seem to be Instagram Reels or different social media platform movies simply posted to TikTok. 

7. Shoot Full Display and Border Free

Check out a video from this favourite TikTok account, miso come right here. That is the account behind the successful pet retailer, Miso and Mates.  

@misocomehere My eternally unicorn. 💜 Keep protected tonight everybody! #shihtzusoftiktok #shihtzu #halloween #dogsofttiktok #cutedog #unicorn ♬ Break My Stride – Chateau Pop

In actual fact, all their movies will provide you with a ton of successful TikTok video concepts.

 8. Go for a Sound-On Surroundings

When narrowing down your TikTok video concepts, don’t neglect to think about background music or sound. In keeping with TikTok, 93% of top-performing TikTok movies use some kind of audio, so it’s a good suggestion to go for a sound-on atmosphere to carry impressions. This may be within the type of: 

• Speaking to digicam 
• Background music  
• Voiceovers 

Being inventive with sound undoubtedly does repay. Right here’s one of the crucial well-liked movies from final yr, proving simply how impactful sound may be. 

@tacobell World, say hiya to #TacoMoon ♬ authentic sound – tacobell

9. Change Up Scenes in a Single Video

The following efficiency hack to think about when creating good TikTok movies are scene variations. When analyzing top-performing video adverts, TikTok discovered that movies with diverse scenes see a 40.6% carry in impressions and account for 99% of top-performing eCommerce movies. 

In a nutshell, in relation to creating TikTok video adverts, B-roll or transition footage is essential. That is one thing successful eCommerce TikTok account Sud Scrub understands and executes nicely. 

@sudscrub PSA: Washcloths are additionally vulnerable to bacterial development 🦠❌ #showerroutine #hygienehacks #beautyhacks #cleantok #mysmallbusiness ♬ authentic sound – Schitt’s Creek

10. Don’t Sacrifice on High quality – Go for Excessive-Res 720p+

Sure, in some circumstances, fast in-the-moment smartphone movies can generate tens of millions of views. And no, you undoubtedly don’t want knowledgeable video service to create your TikToks. The trick is steadiness, and the outcomes are value it. 

In keeping with TikTok, 83.2% of top-performing TikTok movies have a decision of 720p or greater and end in a 5.4% carry in impressions in comparison with these underneath 720p. 

Check out HelloFresh’s TikTok account. As you’ll be able to see beneath, all their movies comply with the identical high quality requirements. Certainly one of their newest TikToks makes for nice TikTok video thought inspiration. 

@hellofresh So many scrumptious choices for each meal of the day! 😋 #whatieatianday #recipes #HelloFresh ♬ authentic sound – HelloFresh US

Listed here are some TikTok video capturing tricks to get you began: 

 11. Virtually All the time Embrace Captions

TikTok has discovered that captions can improve impressions by over 50% in 73% of top-performing TikToks. Right here’s a wonderful instance of taking TikTok captions to a brand new stage from Crocs.  

@crocsConsolation👏 With out👏 Carbon👏 We’re totally dedicated to our objective of Web Zero by 2030! Let’s make our world a extra snug place💚 See bio for extra!♬ 오리지널 사운드 – Crocs

And it doesn’t need to be difficult. Final yr, TikTok launched auto-captions that robotically generate captions for uploaded content material and provides customers the ability to edit the textual content of their captions as soon as they’re generated.

12. Combine TikTok in Your Advertising Technique the Proper Manner

Should you’re already utilizing Site visitors Booster, that is simple: you’ll be able to simply attain out to our assist staff to improve to enterprise. If you’re DYI-ing your digital adverts and content material advertising and marketing, you have to to create a sound technique for TikTok that integrates into your advertising and marketing the appropriate manner. This implies: 

1. Defining your TikTok viewers market 
2. Doing a aggressive evaluation (AKA spy in your opponents) 
3. Setting targets and goals for content material and adverts 
4. Defining budgets 
5. Optimizing and tweaking repeatedly (even higher in case you are doing this in real-time with PPC automation) 

Let’s check out Collars & Co, whose TikTok advertising and marketing technique is centered round creating partaking and enjoyable content material aimed toward partaking their desired viewers. Justin, their founder, having had earlier success with one TikTok getting 50k views in a single day, determined to make use of adverts to develop his model’s TikTok following and improve each day gross sales. They used: 

• Conversion campaigns
• Lookalike audiences 
• Retargeting audiences

And the outcomes? They have been capable of develop their followers by 29,000 in the course of the marketing campaign. 

After you have narrowed down your TikTok video concepts and used the given finest practices to supply them, it’s time to run your adverts. You need to think about your TikTok targets and your total advertising and marketing technique. Merely put, suppose cross-channeling! 

In a Sprout Social case research, one in all their key findings was as follows: 

There are 3 ways you’ll be able to navigate this: 

1. Take a look at and run your personal TikTok adverts for eCommerce 
2. Use an company or rent a PPC supervisor
3. Go for a sturdy PPC administration service that features TikTok adverts and devoted account managers

Additionally make sure that you try these knowledgeable guides as nicely, to assist construct the optimum social media platform advertising and marketing and PPC technique:

1. Fb Adverts for eCommerce
2. Google Adverts for eCommerce 
3. Pinterest Adverts for eCommerce 
4. Microsoft Adverts for eCommerce
5. TikTok Adverts for eCommerce 

Ultimate Ideas: Outline, Take a look at, Run, and Optimize Accordingly 

To recap, to create high-performing TikTok Movies, manufacturers ought to: 

• Convert with on-screen CTAs 
• Let your customers showcase 
• Hold it genuine 
• Discover your TikTok video size candy spot 
• Embrace a promotional supply 
• All the time edit or shoot for TikTok  
• Shoot full display screen and border free  
• Go for a sound-on atmosphere 
• Change up scenes in every TikTok 
• Shoot at 720p+
• Virtually at all times embrace captions 
• Combine TikTok in your social media and PPC technique  

However it doesn’t cease there. With every TikTok account video, you need to assess engagement and be taught. In relation to TikTok video adverts, you’ll want to preserve your eyes on total CPM, CPA, CTRS, CPM, conversions, and advert spend. 

Earlier than throwing your complete monetary weight behind producing TikTok video concepts, you’ll want to: 

1. Outline: Provide you with a shortlist of content material advertising and marketing and video advert concepts 
2. Take a look at: Create movies utilizing TikTok finest practices and check to your viewers 
3. Run: Run adverts with smaller budgets, assess outcomes, and tweak 
4. Optimize: Enhance campaigns and budgets, consciously optimizing 

And that’s it! 

Should you’re nonetheless searching for TikTok content material concepts, head over to this submit: 9+ Profitable TikTok Advert Examples and Why They Work. 

Additionally, make sure to be part of 40K different on-line retailer homeowners and comply with us on TikTok for superior eCommerce advertising and marketing suggestions. 

Have eCommerce TikTok advertising and marketing questions? Publish them within the feedback beneath, and our PPC specialists will get again to you. 

Nicole Blanckenberg

Nicole is a content material author at StoreYa with over sixteen years expertise and aptitude for storytelling. She runs on a wholesome dose of caffeine and enthusiasm. When she’s not researching the following content material development or creating informative small enterprise content material, she’s an avid beachgoer, espresso store junkie and hangs out on LinkedIn.

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