AMP for Electronic mail is a should on the planet of electronic mail advertising as we speak.
Increasingly corporations now get essentially the most out of it.
On this publish, you will see essentially the most profitable use instances and actual stats.
Earlier than we proceed to those instances, we need to remind you that we’ve got printed a compilation of AMP electronic mail examples to get you began.
1. Mailmodo: Growing consumer response price by 833%
A jewellery firm BlueStone.com together with Mailmodo used AMP to measure NPS in emails.
Interactive emails generated 8.33X occasions extra responses in comparison with common HTML emails.
(Supply: Mailmodo)
Customers have been in a position to price BlueStone straight within the electronic mail.
Stripo despatched out a demo invitation electronic mail to its customers.
Recipients have been in a position to schedule an appointment straight within the electronic mail.
The CTOR of this marketing campaign was actually excessive — 17%. Each sixth consumer scheduled an appointment.
(Supply: Electronic mail from Stripo)
To implement this interactivity, we designed an AMP electronic mail, and embedded the API code given by Cally.ru (it will be inconceivable to make the most of this code in a daily HTML electronic mail).
And despatched this electronic mail to our subscribers.
That’s it.
3. AWeber: Person engagement elevated by 225%
AWeber electronic mail advertising software program was one of many first senders that supported AMP.
Not solely do they let their shoppers use AMP for Electronic mail know-how in emails, but in addition use the latter for their very own functions.
They carried out AMP-powered polls and surveys, suggestions varieties, and a picture carousel of their emails.
(Supply: The AMP weblog, Google)
They didn’t measure a specific marketing campaign. As a substitute, they measured the effectiveness of their complete electronic mail advertising earlier than and after AMP.
In whole, with AMP, their consumer engagement elevated by 225%.
4. Ecwid: Growing conversion by 82% with AMP in Deserted carts
Ecwid, the e-commerce platform, enabled its clients to ship dynamic deserted cart emails. This leads to a +82% conversion price.
(Supply: Ecwid)
How did it work?
Recipients have been in a position to see detailed descriptions of the product gadgets that they had left within the cart and have a look at further product photos offered within the cart.
5. Stripo: Growing consumer response price by 520% resulting from interactive varieties
Stripo embedded an open kind in order that its customers may depart a remark / share their suggestions in emails.
(Supply: Electronic mail from Stripo)
We ran an AB testing:
- 50% of our customers needed to go to an exterior website to depart suggestions about our merchandise;
- 50% of our customers may depart a remark straight within the electronic mail by way of the embedded interactive kind.
The interactive kind generated 5.2X extra suggestions than the exterior kind.
Ultimate ideas
As we will see, AMP emails do improve ROI and enhance consumer engagement. AMP is beneficial for each eCommerce and SaaS companies.
All the examples, given on this publish, might be constructed with Stripo simply, with actually no coding abilities.
Prepared to offer AMP a strive? Be a part of Stripo and construct revolutionary emails quick
