Reddit added two members to its government staff in newly established roles: Stephen Riad as vice chairman of worldwide mid-market and small and midsized enterprise gross sales, and Roelof van Zwol as vp of advertisements engineering.
Riad held a number of senior roles throughout enterprise development, operations, gross sales and technique at Google over the previous 11 years, most lately serving as international director, vendor administration, Google Cloud.
At Reddit, he’ll report back to international government vp and president of promoting Harold Klaje and be answerable for defining the worldwide technique and construction for the corporate’s MM and SMB gross sales group, main the groups charged with driving month-to-month energetic advertiser development, overseeing shopper and company relationships and dealing with cross-functional leaders throughout Reddit.
Riad mentioned in a press release, “I’ve been lucky in my profession to see a number of shoppers evolve from a small enterprise to an enterprise model, and it’s certainly one of my favourite points of the job to contribute to that journey. Reddit’s advertisements enterprise has seen unimaginable development lately, however it is just scratching the floor of its full functionality, and I’m excited to be a part of the staff to additional unlock that potential and drive significant enterprise outcomes for shoppers.”
van Zwol had been head of monetization sciences and machine studying engineering at Pinterest.
He’ll report back to government vp of advertisements monetization Shariq Rizvi and lead the technical technique, execution and staff behind Reddit’s monetization engine, constructing the structure that powers its Adverts Market and overseeing the corporate’s advertisements software program, reliability engineering and options groups.
van Zwol mentioned in a press release, “It’s an exciting time to hitch Reddit, as on-line communities have gotten increasingly integral to the day by day lives of audiences all over the world. I personally discover myself utilizing Reddit day by day, whether or not it’s to seek out solutions to particular questions or be taught and share data round matters that curiosity me. Reddit is in a novel place to convey collectively customers and advertisers based mostly on their shared pursuits and objectives, and I’m so happy to have the ability to assist advance the monetization of Reddit as a platform by bringing extra worth to advertisers and customers alike.”
